Sbl

Highly Engaged Employees

SBL International was founded in 2003 by entrepreneur, Simon Beirne. Literally born into the business, Simon began his education early as his father, Graham Beirne was among the first to import vehicles into NZ from Japan and ran the highly successful Integrity Group for many years. Simon has over 30 years experience in vehicle importing and it was... his pioneering vision for a "broker model" that underpins the culture of our company today. In 2007 the company welcomed Glenn Banks, who returned to his hometown of Christchurch from years working in Sydney as a Business Manager for BMW. In 2016, SBL was delighted to appoint Glenn a shareholder and director of the business. Longevity of relationships and transparency in what we do run through the core of our values. These values have helped SBL become the largest, privately owned importer of vehicles into New Zealand. Our experience and understanding of the Japanese culture is second to none, with Simon personally spending years in Japan buying cars, building relationships and becoming fully immersed in all aspects of the process. With an innovative outlook on vehicle importing and purchasing, the SBL leadership and governance team is always looking to the future, ensuring the company is ahead of the competition, paving the way for others to follow. Over the years, we have dedicated our knowledge and skills to the benefit of our clients, building relationships on trust, understanding and professionalism. SBL is proud to buy cars for a large number of dealerships across the whole of New Zealand and we are committed to the growth of our clients' businesses.Read More