Rural King

Highly Engaged Employees

Rural King, established in 1960, is a prominent family-owned and operated farm supply retailer. Operating within the Home Improvement & Hardware Retail and broader Retail sectors, the company distinguishes itself with a comprehensive product assortment. Its offerings span essential categories such as clothing, housewares, toys, critical livestock feed, and robust farm equipment, catering to a wide demographic. The company's official web presence is maintained at www.ruralking.com.

With a substantial operational footprint, Rural King manages 141 distinct locations across its network. The company's workforce is considerable, ranging from 5,000-10,000 employees, reflecting its scale. To gain insight into the individuals driving its operations, one can Meet Rural King's team. Its corporate headquarters are situated in Mattoon, Illinois, serving as the central hub for its extensive retail activities.

Rural King reports significant financial performance, with an annual revenue of $1.9B. The company navigates a competitive landscape that includes major players like Tractor Supply Co, Wilco, and Fleet Farm, alongside specialized retailers such as Petco and PetSmart. Its product portfolio is diverse, featuring flagship store merchandise, farm supplies, appliances, home goods, grills, baby items, and various lifestyle products, reinforcing its position as a versatile retailer.