Roots

Highly Engaged Employees

Roots, founded in 1973, is a prominent Canadian lifestyle brand operating within the Apparel & Accessories Retail sector. The company specializes in premium leather goods, apparel, and accessories, effectively blending contemporary fashion with influences from outdoor culture and the natural environment. By maintaining a distinct Canadian identity, Roots has established a robust market presence, offering a diverse product portfolio that includes high-quality leather bags, footwear, and activewear designed for everyday utility.

The organization operates with a workforce of 1,000-5,000 employees across 20 locations and generated $202.3M in revenue. Its business model integrates retail storefronts with a sophisticated ecommerce platform, ensuring broad accessibility for its consumer base. Roots leverages integrated marketing strategies to maintain its competitive edge in the retail landscape, focusing on both B2B and B2C channels. The company’s operational footprint is supported by a comprehensive supply chain and a commitment to quality craftsmanship, which remains central to its brand equity and long-term growth strategy.

In the competitive retail market, Roots faces competition from entities such as Dover Saddlery, Danier, and Hermes. The company continues to refine its product offerings, including specialized leather goods and apparel, to meet evolving consumer demands. Meet Roots's team to learn about the leadership driving these strategic initiatives. By focusing on core competencies and maintaining its heritage, Roots remains a significant player in the North American retail sector, consistently adapting its operations to navigate the complexities of the modern apparel market.