Roll'd

Roll'd is a Vietnamese food chain restaurant established in 2012, operating in the Restaurants and Hospitality sectors. Headquartered in Victoria, Australia, the company offers a distinct culinary experience focused on fresh, flavorful Vietnamese street food. Its founding in 2012 marks over a decade of growth in the competitive food service industry. The brand emphasizes fresh ingredients and authentic family recipes for its signature dishes.

With a substantial operational footprint, Roll'd manages 44 locations and generates $75.1M in annual revenue. The company employs 1,000-5,000 individuals, reflecting its considerable scale. Roll'd operates on a franchise model, enabling widespread accessibility. To understand the organizational structure and leadership driving this expansion, one can explore Meet Roll'd's team. This scale underscores its position as a significant player in the Australian food franchise market.

Roll'd competes in a dynamic market alongside players like Nando, Zambrero, and Hungry Jack's, as well as specialized eateries such as Schnitz and Dosa Hut. The company's product strategy centers on providing healthy food options, including rolls, street food, and fresh ingredients, catering to a broad consumer base. Its market presence is indicated by hashtags related to finance, marketing, and operations, suggesting a well-rounded business strategy focused on fresh, healthy, and flavorful street food.