QFD Analytics

Save tens of thousands on manual QA time and synthetic testing. Improve on your solution design over time, instead of letting it atrophy. Our QFD Solution Evolution Platform analyzes your current data collection, maps vendor-specific variable names like evar and prop to the actual names you use in your reports, giving them human-readability, and ca... lls out issues with your tracking calls all in Real-time. By doing this you are able to validate and/or troubleshoot your analytics configurations without cramming lookup tables into your head, or having to constantly go back-and-forth to translate variable intention. It also saves time, because those unfamiliar with your analytics package, can work in a common, vendor-neutral, vernacular. We have been in your shoes. Our team is made up of analytics directors and techs that have bounced between tools like Charles Proxy, Network Panel, Digital Pulse, WASP, Omni-bar, etc, constantly looking up what those arcane variable names actually mean and asking ourselves what report this affects. And we have poured through documentation and Google, looking for the syntax error in a product string. And we have been on the receiving end from a Business Analyst who only knows their Product Finding Method report is messed up, and now are starting to doubt you or the solution as a whole. QFD Analytics is comprised of veterans of hundreds of Analytics implementations, from strategy to code, to reporting and auditing. We have worked with all major analytics packages (Adobe Analytics/SiteCatalyst, Google Analytics, WebTrends, CoreMetrics) on multiple-projects. The founders of QFD Analytics have done a ton of migrations, both using a Tag Management System and without. We have experience in all major Tag Management Systems (Tealium, Signal/BrightTag, Ensighten, Google Tag Manager, Adobe Tag Manager, Segment.io). We can get you started with a new TMS, or we can work within your current TMS.Read More