PURE Insurance

PURE Insurance, founded in 2006, is a specialized insurance provider headquartered in White Plains, New York. The company focuses on high-net-worth individuals, offering a comprehensive suite of risk management solutions. Its portfolio includes specialized coverage for homeowners, automobiles, and personal excess liability, alongside niche protections for jewelry, art, and collections. PURE Insurance also addresses modern risks through dedicated fraud and cyber fraud policies, as well as watercraft and flood insurance products.

Operating with 500-1,000 employees across 7 locations, PURE Insurance maintains a robust operational footprint within the U.S. insurance market. The firm leverages a specialized business model to provide tailored risk management services, distinguishing itself from broader commercial carriers. By focusing on the specific needs of its policyholders, the company ensures high-touch service and precise underwriting for complex assets. Its infrastructure supports a sophisticated approach to property and casualty insurance, catering to clients who require bespoke protection for high-value holdings.

In the competitive landscape of property and casualty insurance, PURE Insurance competes with firms such as Citizens Property Insurance Corporation of Florida, Grinnell Mutual, and Odyssey Re. With annual revenue reaching $891.6M, the company demonstrates significant market penetration and financial stability. Meet PURE Insurance's team to learn about the leadership driving these strategic initiatives. The organization continues to expand its influence in the personal insurance sector, emphasizing specialized risk mitigation and client-centric service models that define its long-term growth strategy in the North American market.