PURE Insurance Executive and Leadership Team

June, 2026

Leadership Overview

PURE Insurance has 8 executives leading key functions including strategy, technology, marketing, human resources, revenue, finance, operations, and regional management.

Driven by a commitment to specialized insurance solutions, PURE Insurance focuses on delivering tailored coverages for homeowners, automobile, personal excess liability, and collections, impacting the market through expert risk management and client-centric service.

Leadership Roles at PURE Insurance

  • Chief Executive Officer - Martin Leitch
  • Co-Founder & Chief Financial Officer - Jeffrey Paraschac
  • President - David Logan
  • Branch President (Canada) - Chris Sevdalis
  • Chief Technology Officer - Howard Muhlstein
  • Chief Marketing Officer - Katherine Krum
  • Chief Human Resources Officer - Katherine Richardson
  • Senior Vice President, Chief Revenue Officer and Chief Actuary - Dea Malollari
  • Martin Leitch - Chief Executive Officer

    Martin Leitch, the Chief Executive Officer at PURE Insurance, directs the overarching strategy and operational framework for the organization. Leitch guides the company's expansion into specialized insurance markets, ensuring alignment with the core mission of providing tailored coverages. This leadership role involves fostering innovation across all departments, from product development to client relations, to maintain PURE Insurance's competitive edge. By setting clear objectives and driving performance metrics, Martin Leitch ensures the company consistently meets the evolving needs of its high-net-worth clientele. The Chief Executive Officer's focus remains on sustainable growth and reinforcing the brand's reputation for exceptional service and expert risk management across all product lines, including homeowners, automobile, and personal excess liability.

    Jeffrey Paraschac - Co-Founder & Chief Financial Officer

    Jeffrey Paraschac, the Co-Founder & Chief Financial Officer at PURE Insurance, manages the company's financial health, strategic investments, and fiscal operations. Paraschac oversees all aspects of financial planning, budgeting, and reporting, ensuring PURE Insurance maintains a strong capital position to support its specialized insurance offerings like homeowners, automobile, and collections coverage. This leadership role involves managing relationships with financial institutions, optimizing capital allocation, and driving financial strategies that align with the company's long-term objectives. The Chief Financial Officer's expertise is crucial for navigating the complex financial landscape of the insurance industry. By providing critical financial oversight and strategic guidance, Jeffrey Paraschac ensures the stability and growth of PURE Insurance.
    Jeffrey Paraschac

    David Logan - President

    David Logan, the President at PURE Insurance, directs the company's overall operational execution and strategic initiatives. Logan oversees the day-to-day management of business functions, ensuring seamless delivery of specialized insurance solutions to clients. This critical role involves fostering cross-departmental collaboration to enhance service quality and operational efficiency across all product lines, including homeowners, automobile, and personal excess liability. The President's focus is on driving operational excellence and supporting the strategic vision set forth by the Chief Executive Officer. By leading the implementation of key business strategies, David Logan ensures PURE Insurance effectively meets its market commitments and maintains its reputation for superior client service and risk management.
    David Logan

    Chris Sevdalis - Branch President (Canada)

    Chris Sevdalis, the Branch President (Canada) at PURE Insurance, leads and expands the company's operations and market presence within Canada. Sevdalis is responsible for developing and executing regional strategies that align with PURE Insurance's global objectives, focusing on delivering specialized insurance solutions to the Canadian market. This includes overseeing sales, underwriting, and client service operations for coverages such as homeowners, automobile, and personal excess liability. The Branch President's role is vital in adapting PURE Insurance's offerings to meet the specific needs and regulatory requirements of the Canadian insurance landscape. By driving regional growth and ensuring operational excellence, Chris Sevdalis strengthens PURE Insurance's footprint and client relationships in Canada.

    Howard Muhlstein - Chief Technology Officer

    Howard Muhlstein, the Chief Technology Officer at PURE Insurance, architects and executes the company's technology vision and infrastructure. Muhlstein oversees the development and implementation of innovative digital solutions that enhance operational efficiency and client experience across all insurance offerings. This includes managing data security, optimizing IT systems, and driving the adoption of advanced analytics for risk assessment and underwriting. The Chief Technology Officer's responsibilities extend to ensuring the technological backbone supports PURE Insurance's specialized coverages, such as homeowners, automobile, and collections insurance. By championing technological advancements, Howard Muhlstein enables the company to adapt to market changes and deliver superior service, directly impacting the company's ability to manage complex risks and maintain a robust digital presence.

    Katherine Krum - Chief Marketing Officer

    Katherine Krum, the Chief Marketing Officer at PURE Insurance, spearheads all brand strategy, market positioning, and customer acquisition initiatives. Krum directs the development and execution of integrated marketing campaigns that highlight PURE Insurance's specialized coverages, including homeowners, automobile, and personal excess liability. This leadership position involves understanding market dynamics, identifying growth opportunities, and ensuring consistent brand messaging across all communication channels. The Chief Marketing Officer's role is critical in communicating the value proposition of PURE Insurance's unique solutions to a discerning clientele. By driving targeted outreach and enhancing brand visibility, Katherine Krum supports the company's expansion and strengthens its reputation as a leader in specialized insurance.

    Katherine Richardson - Chief Human Resources Officer

    Katherine Richardson, the Chief Human Resources Officer at PURE Insurance, leads all talent management, organizational development, and employee engagement strategies. Richardson oversees the cultivation of a high-performance culture that supports PURE Insurance's mission of delivering specialized insurance solutions. This involves attracting, retaining, and developing top talent across all functional areas, ensuring the workforce possesses the expertise required for complex insurance products like homeowners, automobile, and collections coverage. The Chief Human Resources Officer's strategic focus includes implementing robust HR policies, fostering diversity and inclusion, and ensuring compliance with labor regulations. By prioritizing employee well-being and professional growth, Katherine Richardson ensures PURE Insurance maintains a skilled and motivated team dedicated to client success.

    Dea Malollari - Senior Vice President, Chief Revenue Officer and Chief Actuary

    Dea Malollari, the Senior Vice President, Chief Revenue Officer and Chief Actuary at PURE Insurance, drives revenue generation and oversees critical actuarial functions. Malollari directs strategies to maximize income streams and ensures the financial integrity and pricing accuracy of PURE Insurance's specialized coverages, including homeowners, automobile, and personal excess liability. This multifaceted role involves analyzing market trends, developing sophisticated pricing models, and managing risk exposure through expert actuarial assessments. The Chief Revenue Officer and Chief Actuary's responsibilities are central to the company's profitability and sustainable growth. By integrating revenue objectives with rigorous actuarial science, Dea Malollari provides essential financial insights and drives performance across the organization.
    Dea Malollari

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    Frequently Asked Questions Regarding PURE Insurance Top Executives and Leadership Team

    Who leads PURE Insurance?
    PURE Insurance is led by Martin Leitch (Chief Executive Officer), along with executives such as Jeffrey Paraschac (Co-Founder & Chief Financial Officer) and David Logan (President).
    Who is part of PURE Insurance’s executive team?
    The executive team of PURE Insurance includes leaders such as Martin Leitch (Chief Executive Officer), Jeffrey Paraschac (Co-Founder & Chief Financial Officer), David Logan (President) and other senior executives.
    How many executives does PURE Insurance have?
    PURE Insurance has 8 executives leading key business areas.
    What roles are included in PURE Insurance’s leadership team?
    The leadership team of PURE Insurance includes roles such as Chief Executive Officer, Co-Founder & Chief Financial Officer, President, Branch President (Canada), Chief Technology Officer.