PURE Insurance Executive and Leadership Team

Martin Leitch, the Chief Executive Officer at PURE Insurance, directs the overarching strategic vision and operational execution for the entire organization. Overseeing the development of specialized insurance solutions, the Chief Executive Officer ensures alignment between product innovation and the complex needs of high-net-worth members. This leadership role involves constant collaboration with the Board to drive sustainable growth and maintain market leadership in the homeowners and personal excess liability sectors. By prioritizing member-centric service models, Martin Leitch shapes the corporate culture and long-term trajectory of the firm. The Chief Executive Officer monitors macro-economic trends to adjust risk appetite and capital allocation strategies effectively. Through rigorous oversight of all business units, the Chief Executive Officer guarantees that the company remains a premier provider of comprehensive protection for jewelry, art, and watercraft, ultimately securing the financial health of the enterprise while expanding the national footprint.

Jeffrey Paraschac, the Co-Founder & Chief Financial Officer at PURE Insurance, manages the fiscal health and capital structure of the organization. Overseeing financial planning, reporting, and investment strategies, the Co-Founder & Chief Financial Officer ensures that the company maintains the necessary reserves to support comprehensive coverage for homeowners, automobiles, and personal excess liability. This leadership role involves rigorous oversight of the balance sheet to mitigate risk and ensure long-term solvency. By directing capital allocation, Jeffrey Paraschac supports the strategic initiatives that drive the growth of the firm. The Co-Founder & Chief Financial Officer collaborates with the Board to provide transparency regarding financial performance and operational efficiency. Through the maintenance of strong relationships with reinsurers and financial partners, the Co-Founder & Chief Financial Officer secures the stability of the organization, enabling the continued delivery of specialized insurance solutions to high-net-worth members across the country.

Chris Sevdalis, the Branch President (Canada) at PURE Insurance, directs all operational activities and market expansion efforts within the Canadian region. Overseeing the delivery of specialized insurance solutions to high-net-worth individuals across the country, the Branch President (Canada) ensures that the company's service standards remain consistent with the global brand. This leadership role involves navigating local regulatory environments and building relationships with regional brokers to increase market penetration. By tailoring product offerings to meet the specific needs of the Canadian market, Chris Sevdalis drives regional growth and enhances the member experience. The Branch President (Canada) collaborates with the executive team to align regional operations with the broader corporate mission. Through the effective management of local resources and the execution of strategic initiatives, the Branch President (Canada) strengthens the presence of the firm in the region, ensuring that members receive the same level of protection and care as those in other markets.

Howard Muhlstein, the Chief Technology Officer at PURE Insurance, architects the digital infrastructure and cybersecurity frameworks necessary to support specialized insurance operations. Overseeing the integration of advanced data analytics, the Chief Technology Officer ensures that the company maintains robust defenses against cyber fraud while streamlining the claims process for homeowners and automobile policyholders. This leadership role involves managing complex software ecosystems that facilitate seamless interactions between members and the organization. By implementing scalable cloud solutions, Howard Muhlstein drives operational efficiency across all departments. The Chief Technology Officer collaborates with other C-suite leaders to align technological investments with the broader mission of providing superior protection for high-value assets. Through the continuous modernization of internal systems, the Chief Technology Officer supports the company's ability to deliver rapid, accurate, and secure service, thereby reinforcing the competitive advantage of the firm in a digital-first insurance landscape.

Katherine Krum, the Chief Marketing Officer at PURE Insurance, directs all brand positioning and member acquisition strategies across the United States. Overseeing the communication of specialized coverage benefits, the Chief Marketing Officer ensures that the value proposition for homeowners, art collectors, and watercraft owners remains clear and compelling. This leadership role involves managing multi-channel campaigns that highlight the unique member-owned model of the firm. By analyzing market data and consumer behavior, Katherine Krum optimizes outreach efforts to attract high-net-worth individuals seeking comprehensive protection. The Chief Marketing Officer collaborates with the executive team to ensure that brand messaging aligns with the company's commitment to exceptional service and financial integrity. Through the strategic deployment of marketing resources, the Chief Marketing Officer drives brand awareness and supports the growth of the member base, ultimately strengthening the market position of the organization as a leader in the specialized insurance sector.

Katherine Richardson, the Chief Human Resources Officer at PURE Insurance, directs the talent acquisition, organizational development, and employee engagement strategies for the firm. Overseeing the cultivation of a high-performance culture, the Chief Human Resources Officer ensures that the workforce possesses the expertise required to manage specialized insurance products like flood and cyber fraud coverage. This leadership role involves designing compensation structures and professional development programs that attract and retain top-tier industry talent. By fostering an inclusive and collaborative environment, Katherine Richardson drives the operational excellence necessary to support the company's mission. The Chief Human Resources Officer collaborates with other executives to align human capital strategies with the broader business objectives of the organization. Through the implementation of robust performance management systems, the Chief Human Resources Officer ensures that the team remains focused on delivering superior service to members, thereby contributing directly to the overall success and growth of the company.

Dea Malollari, the Senior Vice President, Chief Revenue Officer and Chief Actuary at PURE Insurance, directs the actuarial modeling and revenue generation strategies for the organization. Overseeing the pricing of specialized insurance products, the Senior Vice President, Chief Revenue Officer and Chief Actuary ensures that risk assessments for homeowners, watercraft, and collections remain accurate and profitable. This leadership role involves analyzing complex data sets to forecast trends and optimize the underwriting process. By balancing revenue growth with prudent risk management, Dea Malollari supports the financial stability of the firm. The Senior Vice President, Chief Revenue Officer and Chief Actuary collaborates with the executive team to refine product offerings and expand market reach. Through the application of advanced statistical methods, the Senior Vice President, Chief Revenue Officer and Chief Actuary ensures that the company maintains a competitive edge, providing sustainable and reliable protection for high-net-worth members while driving consistent revenue performance.