Leadership Overview
PURE Insurance has 9 executives leading key functions including strategy, technology, marketing, underwriting, human resources, revenue, finance, operations, and regional management.
Driven by a commitment to specialized insurance solutions, PURE Insurance focuses on delivering tailored coverages for homeowners, automobile owners, and high-net-worth individuals, impacting the market through expert risk management and client-centric service.
Driven by a commitment to specialized insurance solutions, PURE Insurance focuses on delivering tailored coverages for homeowners, automobile owners, and high-net-worth individuals, impacting the market through expert risk management and client-centric service.
Leadership Roles at PURE Insurance
Martin Leitch - Chief Executive Officer
Martin Leitch, the Chief Executive Officer at PURE Insurance, directs the overarching strategy and operational framework for the organization. Leitch guides the company's expansion into specialized insurance markets, ensuring alignment with the core mission of providing superior coverage for homeowners, automobile owners, and collections. This leadership role involves fostering innovation across all departments, from underwriting to client relations, to maintain PURE Insurance's competitive edge. By setting the strategic vision, Martin Leitch drives the company's commitment to exceptional service and financial stability, solidifying its position as a leader in high-net-worth insurance solutions. The Chief Executive Officer's focus remains on sustainable growth and enhancing the value proposition for policyholders.
Jeffrey Paraschac - Co-Founder & Chief Financial Officer
Jeffrey Paraschac, the Co-Founder & Chief Financial Officer at PURE Insurance, directs the company's financial strategy, planning, and reporting. Paraschac oversees all fiscal operations, including budgeting, investment management, and financial risk assessment, ensuring the stability and growth of PURE Insurance's specialized insurance lines. As a co-founder, Jeffrey Paraschac brings deep institutional knowledge to financial decision-making, guiding the company's pursuit of profitability and operational efficiency. This leadership role is instrumental in maintaining investor confidence and supporting the company's expansion into new markets. The Co-Founder & Chief Financial Officer's meticulous financial oversight is fundamental to PURE Insurance's enduring success and its commitment to policyholder protection.
David Logan - President
David Logan, the President at PURE Insurance, oversees the day-to-day operations and strategic execution across various business units. Logan focuses on enhancing operational efficiency and driving growth in the specialized insurance market, ensuring PURE Insurance continues to deliver exceptional value in homeowners, automobile, and personal excess liability coverages. This leadership position involves fostering collaboration among departments and championing initiatives that align with the company's core values and client-centric approach. By leading the operational teams, David Logan ensures seamless service delivery and reinforces PURE Insurance's reputation for excellence. The President's commitment to operational integrity is vital for the company's sustained market leadership.
Chris Sevdalis - Branch President (Canada)
Chris Sevdalis, the Branch President (Canada) at PURE Insurance, leads the strategic development and operational management of the company's Canadian market presence. Sevdalis is responsible for expanding PURE Insurance's specialized offerings, including homeowners and automobile coverages, within Canada, ensuring alignment with regional market demands and regulatory requirements. This role involves building strong local partnerships and driving business growth through tailored strategies. By overseeing the Canadian branch, Chris Sevdalis ensures that policyholders in the region receive the same high level of service and specialized protection that defines PURE Insurance globally. The Branch President (Canada)'s leadership is key to the successful execution of the company's international expansion strategy.
Howard Muhlstein - Chief Technology Officer
Howard Muhlstein, the Chief Technology Officer at PURE Insurance, architects the technological infrastructure and digital strategy supporting the company's specialized insurance offerings. Muhlstein oversees the development and implementation of innovative platforms that enhance operational efficiency and customer experience across homeowners, automobile, and personal excess liability coverages. This involves managing data security, driving digital transformation initiatives, and ensuring the seamless integration of new technologies. By leading the technology division, Howard Muhlstein ensures PURE Insurance remains at the forefront of digital innovation, providing secure and advanced solutions for policyholders. The Chief Technology Officer's efforts are critical to maintaining the company's competitive advantage in a rapidly evolving insurance landscape.
Katherine Krum - Chief Marketing Officer
Katherine Krum, the Chief Marketing Officer at PURE Insurance, directs the strategic marketing initiatives and brand development for the company's specialized insurance products. Krum oversees the creation and execution of campaigns that highlight PURE Insurance's unique value proposition in homeowners, automobile, and personal excess liability coverages. This leadership position involves understanding market dynamics, identifying growth opportunities, and ensuring consistent brand messaging across all channels. By leading the marketing efforts, Katherine Krum drives customer acquisition and retention, reinforcing PURE Insurance's reputation for excellence and client-centric service. The Chief Marketing Officer's work is essential for expanding market reach and strengthening client relationships.
Krista Stiefel - Vice President Chief of Staff, Underwriting and Product At PURE Insurance
Krista Stiefel, the Vice President Chief of Staff, Underwriting and Product At PURE Insurance, provides strategic support and operational oversight for underwriting and product development functions. Stiefel collaborates closely with leadership to refine product offerings and underwriting guidelines for specialized insurance solutions, including homeowners, automobile, and collections coverage. This role involves driving cross-functional alignment, managing key projects, and ensuring that product strategies support the company's growth objectives and client needs. By enhancing the efficiency and effectiveness of underwriting and product teams, Krista Stiefel contributes significantly to PURE Insurance's ability to deliver tailored and competitive insurance solutions. The Vice President Chief of Staff's focus is on optimizing processes and fostering innovation within these critical areas.
Katherine Richardson - Chief Human Resources Officer
Katherine Richardson, the Chief Human Resources Officer at PURE Insurance, leads the strategic development and execution of all human capital initiatives. Richardson oversees talent acquisition, employee development, compensation and benefits, and organizational culture to support PURE Insurance's mission of providing specialized insurance solutions. This critical role ensures that the company attracts, retains, and develops a high-performing workforce capable of delivering exceptional service to policyholders. By fostering a positive and productive work environment, Katherine Richardson plays a key part in the company's overall success and its ability to innovate in the insurance sector. The Chief Human Resources Officer's dedication to employee well-being and professional growth underpins PURE Insurance's operational strength.
Dea Malollari - Senior Vice President, Chief Revenue Officer and Chief Actuary
Dea Malollari, the Senior Vice President, Chief Revenue Officer and Chief Actuary at PURE Insurance, drives revenue generation strategies and oversees actuarial functions critical to the company's financial health. Malollari leads efforts to optimize pricing, underwriting profitability, and market penetration for specialized insurance products, including homeowners, automobile, and personal excess liability. This dual role ensures that revenue growth is underpinned by sound actuarial analysis and risk assessment. By managing these interconnected areas, Dea Malollari directly impacts PURE Insurance's financial performance and long-term sustainability. The Senior Vice President, Chief Revenue Officer and Chief Actuary's expertise is vital for maintaining competitive pricing and ensuring the solvency of the company's offerings.
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