PURE Insurance Executive and Leadership Team

September, 2026

Leadership Overview

PURE Insurance has 5 executives leading key functions including strategy, technology, revenue, human resources, and regional operations.

Focused on delivering specialized coverage for high-net-worth individuals, PURE Insurance maintains a commitment to exceptional service and comprehensive risk management solutions across the North American market.

Leadership Roles at PURE Insurance

  • Chief Executive Officer - Martin Leitch
  • Branch President (Canada) - Chris Sevdalis
  • Chief Technology Officer - Howard Muhlstein
  • Senior Vice President, Chief Revenue Officer and Chief Actuary - Dea Malollari
  • Chief Human Resources Officer - Katherine Richardson
  • Martin Leitch - Chief Executive Officer

    Martin Leitch, the Chief Executive Officer at PURE Insurance, directs the overarching strategic vision and operational excellence of the organization. By prioritizing specialized insurance solutions for high-net-worth members, Leitch ensures the company maintains a competitive edge in the homeowners, automobile, and personal excess liability markets. The Chief Executive Officer oversees the alignment of all departments with the core mission of providing superior protection for valuable assets like jewelry, art, and collections. Through constant evaluation of market trends and risk profiles, Leitch drives sustainable growth and financial stability. Martin Leitch fosters a culture of innovation that supports the development of advanced coverage options, including cyber fraud and flood protection. This leadership role involves constant collaboration with the board to refine long-term objectives. By maintaining a focus on member-centric outcomes, Leitch secures the reputation of the firm as a premier provider in the specialized insurance sector.

    Chris Sevdalis - Branch President (Canada)

    Chris Sevdalis, the Branch President (Canada) at PURE Insurance, directs all operational and business development activities within the Canadian market. By overseeing the expansion of specialized insurance solutions, including homeowners and automobile coverage, Sevdalis ensures the firm meets the unique regulatory and market demands of the region. The Branch President (Canada) drives local growth strategies while maintaining alignment with the global mission of providing superior protection for high-net-worth individuals. Chris Sevdalis manages relationships with key brokers and partners to increase market penetration and brand awareness across the country. This leadership role involves constant coordination with the executive team to adapt product offerings to the specific needs of the Canadian client base. By optimizing regional operations and service delivery, Sevdalis enhances the competitive position of the firm. The Branch President (Canada) secures long-term success by fostering strong local partnerships and ensuring consistent service quality throughout the Canadian territory.

    Howard Muhlstein - Chief Technology Officer

    Howard Muhlstein, the Chief Technology Officer at PURE Insurance, architects the digital infrastructure required to support complex insurance operations and member services. By implementing scalable cloud solutions and data analytics, Muhlstein enhances the efficiency of policy administration for homeowners and automobile coverage. The Chief Technology Officer manages the integration of cybersecurity protocols to protect sensitive member data against evolving threats, including cyber fraud. Howard Muhlstein drives the digital transformation of the firm, ensuring that technology platforms remain agile and responsive to the needs of high-net-worth clients. This role involves close coordination with the executive team to align technical capabilities with business growth targets. By optimizing internal systems and external digital touchpoints, Muhlstein improves the overall member experience. The Chief Technology Officer maintains a focus on technological resilience, ensuring that all systems support the delivery of specialized insurance products across the entire organization.

    Dea Malollari - Senior Vice President, Chief Revenue Officer and Chief Actuary

    Dea Malollari, the Senior Vice President, Chief Revenue Officer and Chief Actuary at PURE Insurance, directs the financial modeling and revenue generation strategies that underpin the company's specialized insurance offerings. By analyzing complex risk data for homeowners, watercraft, and flood coverage, Malollari ensures the accuracy of pricing models and the long-term profitability of the portfolio. The Senior Vice President, Chief Revenue Officer and Chief Actuary oversees the actuarial department to maintain rigorous standards in risk assessment and capital allocation. Dea Malollari drives revenue growth by identifying market opportunities and optimizing the product mix for high-net-worth members. This leadership role involves constant collaboration with the executive team to balance risk appetite with aggressive growth objectives. By leveraging advanced statistical analysis, Malollari provides the insights necessary for informed decision-making. The Senior Vice President, Chief Revenue Officer and Chief Actuary secures the financial health of the firm through precise underwriting and strategic revenue management.
    Dea Malollari

    Katherine Richardson - Chief Human Resources Officer

    Katherine Richardson, the Chief Human Resources Officer at PURE Insurance, architects the talent acquisition and organizational development strategies that sustain the company's high-performance culture. By overseeing recruitment, training, and employee engagement, Richardson ensures the firm attracts and retains top-tier professionals capable of delivering specialized insurance services. The Chief Human Resources Officer drives initiatives that promote diversity, equity, and inclusion, aligning workforce capabilities with the evolving needs of the business. Katherine Richardson manages the design of compensation and benefits programs that support the retention of specialized talent in the competitive insurance industry. This leadership role involves close partnership with the executive team to foster a collaborative environment that encourages innovation and excellence. By implementing robust performance management systems, Richardson ensures that every employee contributes effectively to the company's mission. The Chief Human Resources Officer maintains a focus on organizational health, ensuring that the workforce remains agile and prepared for future growth.

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    Frequently Asked Questions Regarding PURE Insurance Top Executives and Leadership Team

    Who leads PURE Insurance?
    PURE Insurance is led by Martin Leitch (Chief Executive Officer), along with executives such as Chris Sevdalis (Branch President (Canada)) and Howard Muhlstein (Chief Technology Officer).
    Who is part of PURE Insurance’s executive team?
    The executive team of PURE Insurance includes leaders such as Martin Leitch (Chief Executive Officer), Chris Sevdalis (Branch President (Canada)), Howard Muhlstein (Chief Technology Officer) and other senior executives.
    How many executives does PURE Insurance have?
    PURE Insurance has 5 executives leading key business areas.
    What roles are included in PURE Insurance’s leadership team?
    The leadership team of PURE Insurance includes roles such as Chief Executive Officer, Branch President (Canada), Chief Technology Officer, Senior Vice President, Chief Revenue Officer and Chief Actuary, Chief Human Resources Officer.