Pirma

Pirma, established in 1990, is a prominent Mexican sports equipment manufacturing and retail company that has significantly expanded its presence across the Americas. Specializing in a diverse range of athletic and urban wear, Pirma commercializes men's and women's apparel, including jackets, t-shirts, and shorts, alongside sports uniforms, athletic footwear, goalkeeper gloves, and footballs. The company caters to a wide array of sports such as football, basketball, boxing, running, and tennis, also offering accessories like bags and caps. Pirma operates approximately 200 retail stores within Mexico, supported by two manufacturing plants located in León and San Francisco del Rincón, Guanajuato, employing nearly 3,000 individuals. The company's operational footprint extends beyond Mexico into Brazil, Canada, Costa Rica, El Salvador, Panama, and the United States, with 10% of its production designated for export to these international markets. This global reach and operational scale are managed by a dedicated workforce, and you can Meet Pirma's team to learn more about their leadership and operational structure. With a revenue of $203.7M, Pirma demonstrates substantial market penetration in the sporting goods sector. The company's strategic focus on product development and market expansion solidifies its position as a key player in the sporting and recreational equipment retail industry across North and Central America.