Nike

Highly Engaged Employees

Nike Inc. is a prominent global corporation based in Beaverton, Oregon, specializing in the design, development, marketing, and sale of athletic footwear, apparel, equipment, and accessory products for men, women, and children. The company is comprised of the Nike, Jordan, and Converse brands, driven by a shared purpose to leave an enduring impact.... Nike is the leading sports brand in the world, keeping athletes at the center of everything it does by empowering people through innovative products, services, and experiences engineered for the future of sport. With a global footprint, culture of innovation, and team-first mentality, Nike takes action to create a future of continual progress for athletes, sport, and the world. The company designs and markets athletic footwear and apparel for various sports and activities, having expanded from initially targeting professional and serious amateur athletes to serving the general public with broad product lines. Nike sells its products to footwear stores, sporting goods stores, athletic specialty stores, department stores, skate, tennis, and golf shops, and other wholesale accounts through Nike-owned retail stores including Niketown locations, independent distributors, licensees, sales representatives, and digital platforms. The company also sells products directly to consumers via the internet and through its own retail outlets. Nike is well-known for its distinctive Swoosh logo and motivational slogan Just Do It, which have been central to its effective marketing strategies. The company has established a significant presence in professional sports through sponsorships of teams, leagues, and elite athletes, furnishing uniforms, footwear, and equipment to professional sports leagues and college teams. Nike sponsors many high-profile athletes and sports teams around the world and sponsors major sporting events. The company invests heavily in product innovation and technology, operating the Nike Sport Research Lab and continuously developing new athletic gear and ...Read More