Mara Behrens

Hi, my name is Mara Behrens. I'm a Silicon Valley Creative Director with over 15 years of international experience who strives for innovation across diverse platforms focusing on user-centric experiences. I love to identify the sweet spot between design and tech and I'm passionate about brand integration with UX and design. I believe in using metri... cs and building sustainable processes to strive for the best results as well as placing the user at the center of my work by creating personas based on user research and conducting user testings to iteratively improve digital products. Looking back, my professional path is a combination of my passion for learning, my holistic experiences with diverse cultures in countries like Venezuela, Mexico, France, and the US and my work across multiple design platforms that have allowed me to reach a very diverse, fascinating, and compelling group of people. I started my career as Art Director for Harper's Bazaar Latin America, quickly moving into the Creative Director position at the largest publishing house in the Spanish-speaking world. Later I moved to NYC, where I expanded my experiences into interactive design, working for different online and offline projects. I have since worked for clients like the Smithsonian Museum, J&J at Radical Media, Stanford University, among many others. In 2011, I co-founded a venture-backed luxury fashion e-commerce company called ModeWalk, with an $1.8M revenue run rate 14 months after launch. ModeWalk was featured in Vogue, The New York Times, and Harvard Business Review. As Chief Creative Officer, my role was pivotal in defining the go-to-market strategy as well as ModeWalk's brand identity, UI and UX. I was responsible for recruiting my own team and managing the complete creative process: from photography, videography, copywriting, to newsletter creation, editorial content, and production. In my free time, I love traveling, discovering culinary treasures with friends and family, visiting museums, baking, biking, practicing compassion ...Read More