Magazine B

An ad-free magazine featuring one brand in one issue, Magazine B has selected and introduced well-balanced brands around the world since its launch in November 2011. Published in Korean and English, the bilingual magazine has attracted a wide range of readership across over 35 countries. B is an inspirational, easy-to-read magazine for all, from ge... neral public interested in brands to creative experts in marketing and branding industries. 2011 11 . 35 , . An ad-free magazine featuring one brand in one issue, Magazine B has selected and introduced well-balanced brands around the world since its launch in November 2011. Published in Korean and English, the bilingual magazine has attracted a wide range of readership across over 35 countries. B is an inspirational, easy-to-read magazine for all, from general public interested in brands to creative experts in marketing and branding industries. 2011 11 . 35 , . The magazines title B stands for brand and balance. This means that Magazine B discovers and introduces well-balanced brands from various industries. And balance also describes the way B observes and discusses brands. The magazine has established its independent perspective by selecting brands on its own without featuring any advertisements or being financially compensated by the brands. While the brands featured in B come from different fields with different ways of management, what they all have in common is that they have positioned themselves in balance between four axes of practicality, aesthetics, reasonable price, and original philosophy. Any brand satisfying this criterionbe it a tangible product manufacturer, intangible service provider, city, or personB will feature it from its own perspective. B Brand Balance . . . . , , , . , , , . Magazine Bs perspective leans closer toward the consumers than the brand operators. While we are devoted to telling authentic stories of the brand, we pay a special attention to stories surrounding it, how the consumers experience and feel about it. For this reason, an ...Read More