MadTech

MadTech, headquartered in New York and founded in 2021, is a product-focused consultancy specializing in digital media, data, and advertising technology. The company combines strategy with hands-on development to solve complex business challenges and accelerate revenue growth for publishers, platforms, brands, and agencies within the AdTech and Mar... Tech ecosystems. MadTech acts as an extension of clients' product and engineering teams to help build, operationalize, and bring great products to market, addressing resource gaps and enhancing revenue generation through comprehensive services including platform architecture, tech due diligence, vendor evaluation, product marketing support, and data connection automation. The company is led by founder and CEO Bob Walczak, a seasoned digital advertising executive with over two decades of experience and pioneer in the ad tech industry who previously served as Executive Vice President of Global Product for Xaxis at WPP's GroupM, along with President Heather Macaulay, who joined in 2022 to lead new business growth and marketing, and Chief Data Officer Laura McElhinney, a pioneer in data usage and compliance who joined in 2023 and previously served as Horizon Media's first Chief Data Officer. MadTech offers MadConnect, an intelligent connectivity layer and data connection automation engine that enables platform-to-platform connectivity across the MarTech ecosystem within hours without rebuilding or engineering lift, with native support for Model-Context Protocol to deliver agentic automation and intelligent workflows, available as a Snowflake Native App on Snowflake Marketplace. The company launched a Centre of Excellence for Commerce Media led by industry veteran Lynn Rupprecht, featuring a global team of data scientists, strategists, and technologists helping retailers and businesses eliminate technical barriers to launching profitable media networks while enabling brands to optimize commerce media and technology investments through comprehensive data consulting, ...Read More