MadTech

Business Services · New York, United States · 11-50 Employees

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Overview

Headquarters

108 W 39th St Ste 1016, New York City, N...

Revenue

$16.7 Million

Industry

Business Services Software Testing Project Management
ZI Rank: 1
Signal Type
Dec
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ZI Rank
1
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1

About MadTech

MadTech, headquartered in New York and founded in 2021, is a product-focused consultancy specializing in digital media, data, and advertising technology. The company combines strategy with hands-on development to solve complex business challenges and accelerate revenue growth for publishers, platforms, brands, and agencies within the AdTech and MarTech ecosystems. MadTech acts as an extension of clients' product and engineering teams to help build, operationalize, and bring great products to market, addressing resource gaps and enhancing revenue generation through comprehensive services including platform architecture, tech due diligence, vendor evaluation, product marketing support, and data connection automation. The company is led by founder and CEO Bob Walczak, a seasoned digital advertising executive with over two decades of experience and pioneer in the ad tech industry who previously served as Executive Vice President of Global Product for Xaxis at WPP's GroupM, along with PresiRead more
MadTech's Social MediaPopular SearchesMadTechSIC Code 73,737NAICS Code 54,541Show more

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Company Name

Revenue

Number of Employees

Type

Funding

Founded In

Top Executive

MadTech

$16.7M
11-50
Private
-
2021
N/A
$47.8M
51-200
Private
$43.5M
2005
RW
Ruby WangSenior Manager, Demand Partnerships
$34.7M
51-200
Public
-
2018
MW
Mark WalkerCEO, Co-Founder, & Chairman
$17.9M
51-200
Private
-
2016
<$5M
51-200
Private
-
-
<$5M
11-50
Private
-
-
N/A
<$5M
11-50
Private
-
-
N/A
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Company Profile Activity

i

Among all Business Services companies

Low Activity

High Activity

Activity Insights

MadTech is experiencing very low activity levels compared to other companies in the Business Services sector.

What does this means?

MadTech is drawing exceptional interest within the Business Services industry, suggesting notable developments or strong market momentum, learn more about MadTech.

MadTech Tech Stack

A closer look at the technologies used by MadTech

MadTech News & Media

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Frequently Asked Questions Regarding MadTech

What is MadTech's official website?
MadTech's official website is www.madtech.io
What is MadTech's Revenue?
MadTech's revenue is $16.7 Million
What is MadTech's SIC code?
MadTech's SIC: 73,737
What is MadTech's NAICS code?
MadTech's NAICS: 54,541
How many employees does MadTech have?
MadTech has 11-50 employees
What industry does MadTech belong to?
MadTech is in the industry of: Business Services, Software Testing, Project Management
What is MadTech competition?
MadTech top competitors include: MediaGo, LiveIntent, Smaato, Direct Digital Holdings
What technology does MadTech use?
Some of the popular technologies that MadTech uses are: WooCommerce, WordPress.org, PHP, HubSpot Marketing Free
What does MadTech do?

MadTech, headquartered in New York and founded in 2021, is a product-focused consultancy specializing in digital media, data, and advertising technology. The company combines strategy with hands-on development to solve complex business challenges and accelerate revenue growth for publishers, platforms, brands, and agencies within the AdTech and Mar... Tech ecosystems. MadTech acts as an extension of clients' product and engineering teams to help build, operationalize, and bring great products to market, addressing resource gaps and enhancing revenue generation through comprehensive services including platform architecture, tech due diligence, vendor evaluation, product marketing support, and data connection automation. The company is led by founder and CEO Bob Walczak, a seasoned digital advertising executive with over two decades of experience and pioneer in the ad tech industry who previously served as Executive Vice President of Global Product for Xaxis at WPP's GroupM, along with President Heather Macaulay, who joined in 2022 to lead new business growth and marketing, and Chief Data Officer Laura McElhinney, a pioneer in data usage and compliance who joined in 2023 and previously served as Horizon Media's first Chief Data Officer. MadTech offers MadConnect, an intelligent connectivity layer and data connection automation engine that enables platform-to-platform connectivity across the MarTech ecosystem within hours without rebuilding or engineering lift, with native support for Model-Context Protocol to deliver agentic automation and intelligent workflows, available as a Snowflake Native App on Snowflake Marketplace. The company launched a Centre of Excellence for Commerce Media led by industry veteran Lynn Rupprecht, featuring a global team of data scientists, strategists, and technologists helping retailers and businesses eliminate technical barriers to launching profitable media networks while enabling brands to optimize commerce media and technology investments through comprehensive data consulting, ...Read More

What are MadTech social media links?
MadTech Linkedin page
Is MadTech a public company?
MadTech is private company therefore does not currently have an official ticker symbol
See more information about MadTech

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