Madeby Collective

Beauty for All Industries (BFA) is the home of the largest beauty subscription brands in the world: IPSY and BoxyCharm, as well as brand incubator, Madeby Collective. Through machine learning technology, product innovation, and a community-first mindset, we democratize beauty by delivering not only personalized experiences, but a feeling of authent... ic self-expression across all our amazing brands.IPSY, was founded in 2011 and is a personalized beauty subscription that inspires self-expression and strives to make beauty more inclusive and welcoming to all. IPSY delivers customized Glam Bags leveraging IPSY Match, a proprietary machine learning technology that analyzes hundreds of attributes to delight each member with beauty products fit for their lifestyle. With an avid beauty community and more than 200 million product reviews, IPSY has created the ultimate beauty discovery platform. BoxyCharm, was founded in 2013 and is a leader in full-sized beauty box subscriptions. BoxyCharm disrupted the industry by being first to market 5 full-size products with a mix of prestige, indie, and emerging beauty brands with an average value of $175* at an incredible price of just $25 per month. BoxyCharm provides unparalleled support to their brand partners while offering their Charmers a world-class subscription experience like no other.Madeby Collective, was founded in 2019 and is a beauty brand incubator that partners with luminaries to develop quality, first-of-a-kind products for diverse communities. Its home to Addison Rae's Gen Z focused Item Beauty, Becky G's Latinx focused Treslce Beauty, Complex Culture and the clean, sustainable personal care brand, Refreshments.Read More