Loft

Our origins date back to 1987 with the opening of the LOFT Annex of Seibu Shibuya. At the time, household goods specialty store was a new, unique concept in Japan. From morning to night, we rushed to and fro studying conventional supplies stores and exploring presentation techniques that surpassed the typical shelves lined with children's school ba... gs and stationery. Our conclusion was to depart from merchandising that promoted function and utility, and to display an edited assortment of items that set the trends of the times. We set our sights on a store where customers came not only to purchase predetermined items but also to window shop, to enjoy browsing the products, and to naturally prolong their stay. This led to the concept "Showcase of Time. We aspired to present snippets of the needs, trends, and feel of the times, to propose lifestyles through our assortment of products and services, and to be a place where customers could come without a fixed purpose but with the hope of encountering something special. The LOFT that emerged as a result was exciting and welcomed by a broad range of customers. Shibuya LOFT was followed by distinctive large stores in Umeda and Ikebukuro, which cemented our brand image and led to the establishment in 1996 of THE LOFT CO., LTD. Into the future, we at LOFT hope to keep alive our founding spirit and continue to be a company that proposes new lifestyles through our edited assortment of household goods. LOFT WAY and LOFT NEXTRead More