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Latitude is an independent idea driven design company. The company transforms insights into a new reality for brands through creative ideas designed to move business forward. The company designs stories, products and spaces into a dynamic experience people feel a part of. Latitude is an independent idea driven design company. The company transforms... insights into a new reality for brands through creative ideas designed to move business forward. The company designs stories, products and spaces into a dynamic experience people feel a part of. An idea is an intentional thought towards achieving a desired objective, and a business suffocates without an ample supply of them. Every day, the company breathe fresh ideas for the company's clients through the company's proprietary modelThe Transformer. At the core of the model is the idea generator. The company find ideas at the confluence of three key insights: The Problem to be solved, its Antidotes, and the Assets readily available to the business. An insight, put plainly, is the grasping of the true nature of a thing. The company quickly discover them through right-sized research, real-time analysis, and energetic facilitation. Focused imagination is applied to the insights to produce actionable ideas. The Transformer model produces winning ideas that guide all facets of a business, its Offerings, Culture, and Structures. And, on every level, from formulating a brand strategy to designing consumer packaging to producing a retail experience. Transforming insights into ideas into reality. Strategy. Creative. Technology. Production.Read More