La Superette

La Superette was founded in 1998 in Paris, France by Tali Hinkis, Marie Daubert and Tracy Rolling while in school at the Ecole des Beaux-Arts. In 2001, Hinkis, a multidisciplinary artist, moved to New York City and began producing La Superette in America. In New York La Superette continues to successfully distribute the work of over many artists fr... om Europe and North America to a wide range of audience. Merchandise has been a part of the music world for years as evidenced particularly by micro labels and zine culture. Today, when interdisciplinary artists and art groups have become more prominent in the art world, visual artists are producing merchandise too. Many of these artists act as cultural hackers, reappropriating history, media, science, and other elements of contemporary life into their work. They have a growing need to reconnect and to distribute, so they make t-shirts that look like their paintings or web sites, join a knitting circle in Brooklyn and rediscover craft, which helps them modulate the physical world of digital society and gives an alternative to main stream home improvement standards.Read More