Keva Juice

Keva Juice is a smoothie retailer founded in 1995 by Scott Blake, Ray Blake, and a group of co-founders who sought to create an upscale yet approachable destination for premium smoothies made with high-quality ingredients. The first location opened in Bountiful, Utah in 1996 and remains operational today, establishing the brand's foundation in the... community. Recognizing strong local demand, the company relocated its headquarters to Albuquerque, New Mexico in 1998 and expanded to twelve additional locations, where the concept gained further traction. Beginning in 1999, Keva Juice began franchising its model, with the first franchise opening in Phoenix, Arizona, and subsequently expanding across the western and central United States, eventually reaching markets from Nevada to Florida. The brand's growth was driven by its reputation for distinctive, high-quality smoothie blends that resonated with health-conscious consumers seeking convenient, premium beverages. In 2005, franchisees brought the Keva concept to Reno, Nevada, further extending the brand's geographic footprint. During the 2009 recession, Keva Juice restructured its business model, transitioning from a traditional franchise system to a cooperative ownership structure. This shift reflected a strategic decision to align stakeholders around shared quality and nutritional standards, enabling cooperative members to collaborate on product development, sourcing, and operational excellence. Today, Keva Juice operates as a cooperative network of smoothie retailers spanning multiple time zones, with a commitment to delivering fresh, premium smoothies made from quality ingredients to customers across the United States. The cooperative model positions Keva Juice to maintain consistent brand standards while empowering individual location owners to serve their local communities with creamy, fruit-forward beverages that emphasize both taste and nutritional value.Read More