Keen Decision Systems
Business Intelligence (BI) Software · North Carolina, United States · 11-50 Employees
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Overview
Headquarters
700 Park Offices Research Triangle Dr St...Phone Number
(717) 348-2878Website
www.keends.comRevenue
$10.5 MillionIndustry
ZI Rank: 2
Signal Type
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ZI Rank
4
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About Keen Decision Systems
Keen Decision Systems is an Inc. 5000 software-as-a-service company whose unified marketing measurement and optimization platform helps marketers make dynamic, data-driven decisions that build winning brands. Keen's platform lets marketers model marketing-mix scenarios to achieve a financial goal. Named ClickZ's 2019 Best Predictive Analytics Platform, Keen customers experience a 25 percent uptick in marketing contribution on average in year one. Among the Durham, N.C.-based company's well-known consumer brands are Post, Arm & Hammer, Boll & Branch, and Nathan's Famous, among others. Keen joins the following other local startups as 2020 winners: WalletFi, Adzerk, Sift Media, Servicetrade, Adwerx, First Infinia ML, Validic and ArchiveSocial.Explore more
Keen Decision Systems Org Chart
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Keen Decision Systems financials insights
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2019
Series A
$4.6M
2020
Debt
$350K
Keen Decision Systems Tech Stack
A closer look at the technologies used by Keen Decision Systems
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Most Recent Scoops
Person-Based
Event
Events, Sales, Logistics / Supply Chain, Food & Beverage, Field /Outside Sales, Field Marketing, Operations
Event
Digital Marketing, Advertising, Events, Content Management, Sales, Digital Technology, Field /Outside Sales, Field Marketing, Marketing Operations, Operations
Event
Events, Sales, Logistics / Supply Chain, Food & Beverage, Field /Outside Sales, Field Marketing, Operations
Person-Based
Advertising, Analytics & Insights, Social Media, Marketing Analytics / Insights
Keen Decision Systems News & Media
CORRECTING and REPLACING Keen Decision Systems has been named as a Niche Player in the 2024 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions Report
CARY, N.C.--(BUSINESS WIRE)--Please replace the release dated Nov. 20, 2024 with the following corrected version due to multiple revisions. The updated release reads: KEEN DECISION SYSTEMS HAS BEEN NAMED AS A NICHE PLAYER IN THE 2024 GARTNER® MAGIC QUADRANT™ FOR MARKETING MIX MODELING SOLUTIONS REPORT The company's AI-driven adaptive SaaS marketing mix modeling solution helps brands optimize their budgets and marketing plans by evolving over time, ensuring accuracy and effectiveness. Keen DecisKeen Decision Systems Disrupts Marketing Mix Modeling Market According to Gartner Magic Quadrant Analysis
CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems (Keen), a next-generation marketing mix SaaS company, today announced the results of Gartner Magic Quadrant Analysis for Marketing Mix Modeling (MMM) Solutions, which lauded the company for its innovation, onboarding process, and SaaS approach to MMM that allows users to optimize their full marketing budget through insights on the short- and long-term effects of marketing investments. Unlike traditional consulting-heavy models, Keen leads withKeen and TapClicks Partner to Simplify Marketing Mix Data Collection
CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems, a next-generation marketing mix SaaS company, today announced a partnership with TapClicks, a leading provider of Smart Marketing solutions, to simplify and streamline data collection in marketing mix models. Historically, gathering the necessary data, moving it into certain formats and uploading it to a marketing mix modeling platform has been difficult and time-consuming, especially for smaller brands with limited resources. The integrationKeen Offers Free Access to Advanced Marketing Mix Modeling
CARY, N.C.--(BUSINESS WIRE)--Keen Decision Systems, a next-generation marketing mix SaaS company, today announced that it is offering a free trial of its marketing mix model software. Through a 14-day free trial, users gain access to the full suite of Keen’s marketing mix modeling capabilities, including access to Keen’s AI-powered insights and industry benchmarks. By inputting their existing marketing data into the Keen platform, users can run simulations, create forecasts, maximize resources,
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Keen Decision Systems is an Inc. 5000 software-as-a-service company whose unified marketing measurement and optimization platform helps marketers make dynamic, data-driven decisions that build winning brands. Keen's platform lets marketers model marketing-mix scenarios to achieve a financial goal. Named ClickZ's 2019 Best Predictive Analytics Platf... Read More
