Joseph Welsh Consulting

JWC designs, with warehouse artist help, a new 4-page weekly ad, and a monthly in-store handout to highlight "roller" program, new items, and some EDLP's. Overall this will be a weekly savings of significance. New ad should not increase ad markdown, will provide new look, and reflect store strengths a bit more. In-store merchandising will be a key,... as the new ad must be reflective of the store. All stores will stop direct mail, and re-kindle relationships with their local newspapers, who will provide us 'FREE' stories about the changes. Giving us a 'boost". Will engage ad department, for copy/paste ad for Facebook and E-Mail Ad list (NEW) JWC implements a new weekly merchandising plan for end-caps, lobby, and island displays. Trains manager and son, on how to use. JWC implements new signage program storewide, to fit new ad-highlight EDLP items-and attempt to gain an increase in average customer transaction. Altered pricing scheme on Meat market (after cutting tests). JWC also recommends to owner that they abandon Commercial Grade beef, and go to a Pre-Trim Select program. This alone, is sending Safeway many customers, quality is not dependable. Implemented Chill-Pack fryer program-and set up Inventory/Order sheets for personnel. Altered smoked meats set for the season. Test scan department, had 56 errors. Altered pricing scheme in Produce Department. GREAT Produce guy, just needs some trainingby far the best department in the store. Some minor set adjustments, and implemented a weekly and seasonal display plan for department to follow. Test scanned department, had 9 errorsmostly all ad on/offadjusted his test scan procedure. Manager and son will complete a price-check of the TOP 150 at each competitor over the next two weeks. JWC and owner (will discuss adjustments and move forward). JWC recommends that son start being groomed to take over pricing-IF owner is committed to keeping son out of the office, and in the stores. Scheduled parking lot to get sealed and striped next week. Landlord will share in this ...Read More