Interactive Advertising Bureau
Membership Organizations · New York, United States · 51-200 Employees
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Overview
Headquarters
116 E 27th St Fl 6, New York City, New Y...Phone Number
(212) 380-4700Website
www.iab.comRevenue
$41.4 MillionIndustry
ZI Rank: 2
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About Interactive Advertising Bureau
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.Explore more
Interactive Advertising Bureau Org Chart
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Interactive Advertising Bureau is experiencing very low activity levels compared to other companies in the Organizations sector.
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Interactive Advertising Bureau is drawing exceptional interest within the Organizations industry, suggesting notable developments or strong market momentum, learn more about Interactive Advertising Bureau.
Interactive Advertising Bureau Tech Stack
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Most Recent Scoops
Person-Based
Event
Retail/Store Systems, Product Marketing, Events, eCommerce, Sales, Digital Technology, Omnichannel, Software, Store Operations, Field /Outside Sales, Customer Experience, Field Marketing
Event
Digital Marketing, Advertising, Events, Content Management, Sales, Digital Technology, Field /Outside Sales, Field Marketing, Marketing Operations, Operations
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Digital Marketing, Advertising, Events, Content Management, Sales, Digital Technology, Field /Outside Sales, Field Marketing, Marketing Operations, Operations
Event
Digital Marketing, Advertising, Events, Content Management, Sales, Digital Technology, Field /Outside Sales, Field Marketing, Marketing Operations, Operations
Interactive Advertising Bureau News & Media
IAB Releases Campaign Data Standards 1.0 for Public Comment
First Release from Project Eidos Aims to Standardize Campaign Data, Reduce Fragmentation, and Improve Measurement Across Digital Advertising; Public Comment Open Through June 14, 2026 NEW YORK, May 14, 2026 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), a leading trade...U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to IAB
AI, Including Agentic and Generative AI for Digital Video, Are Rapidly Accelerating From Experimental to Operational Social Video Notably Outpaces CTV for the First Time NEW YORK, May 5, 2026 /PRNewswire/ -- U.S. digital video ad spending is projected to surpass $80B in 2026, growing 11%...BVDW Launches IAB Diligence Platform, Powered by SafeGuard Privacy, in Germany with Nexida, Establishing New Standard for GDPR Compliance
Certification-backed and AI-enabled, the IAB Diligence Platform expands to Germany, helping brands, agencies, and ad tech companies manage GDPR compliance efficiently across the EU NEW YORK, April 17, 2026 /PRNewswire-PRWeb/ -- Bundesverband Digitale Wirtschaft (BVDW) in partnership with...Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary
Overall Revenue Grew +13.9% YoY; Video, Social, and Commerce Media Drive Growth as AI Reshapes the Ecosystem Creator Advertising is Now a Core Media Channel, with Spend Reaching $37B NEW YORK, April 16, 2026 /PRNewswire/ -- Now in its 30th year, IAB released its 2025 Internet Advertising...
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The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on in... Read More
