Interactive Advertising Bureau
Membership Organizations · New York, United States · 51-200 Employees
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Overview
Headquarters
116 E 27th St Fl 6, New York, New York, ...Phone Number
(212) 380-4700Website
www.iab.comRevenue
$41.4 MillionIndustry
ZI Rank: 1
Signal Type
Mar
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ZI Rank
2
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About Interactive Advertising Bureau
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.Explore more
Interactive Advertising Bureau Org Chart
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Company Profile Activity
Activity Insights
Interactive Advertising Bureau is experiencing very low activity levels compared to other companies in the Organizations sector.
What does this means?
Interactive Advertising Bureau is drawing exceptional interest within the Organizations industry, suggesting notable developments or strong market momentum, learn more about Interactive Advertising Bureau.
Interactive Advertising Bureau Tech Stack
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Most Recent Scoops
Event
Person-Based
Retail/Store Systems, Advertising, Events, eCommerce, Customer Experience, Podcast
Person-Based
Event
Retail/Store Systems, Product Marketing, Events, eCommerce, Sales, Digital Technology, Omnichannel, Software, Store Operations, Field /Outside Sales, Customer Experience, Field Marketing
Event
Digital Marketing, Advertising, Events, Content Management, Sales, Digital Technology, Field /Outside Sales, Field Marketing, Marketing Operations, Operations
Event
Digital Marketing, Advertising, Events, Content Management, Sales, Digital Technology, Field /Outside Sales, Field Marketing, Marketing Operations, Operations
Interactive Advertising Bureau News & Media
Consumers Want AI Shopping Recommendations to Include Trusted Creator Perspectives, According to IAB
Global study finds 56% of consumers prefer AI-generated shopping recommendations that incorporate creator perspectives, with Gen Z and Millennials leading the shift NEW YORK, Sept. 9, 2026 /PRNewswire/ -- Artificial intelligence is becoming an everyday shopping companion, helping...IAB Brings CreatorFronts, Podcast Upfront, and PlayFronts Together for the First Time
As the Impact of Creators Soars, Marketers Must Rethink How They Drive Growth NEW YORK, Aug. 20, 2026 /PRNewswire/ -- Today, IAB announced its September marketplace series, uniting the inaugural IAB CreatorFronts, with IAB Podcast Upfront and IAB PlayFronts into one of the most exciting...IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising
IAB's AI Transparency and Disclosure Framework provides practical guidance for advertisers on when and how to label AI NEW YORK, Aug. 18, 2026 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced the...IQRush Contributes to New IAB Framework for Measuring Brand and Publisher Visibility in AI Answers
IAB AI Visibility working team New Measurement Framework, gives brands, agencies, & publishers a shared a decision-grade standard for AI measurement. SEATTLE, WA, UNITED STATES, August 5, 2026 /EINPresswire.com/ -- SEATTLE, August 5, 2026. The …
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The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on in... Read More
