iMusti

iMusti.com was born out of a conviction that a society's greatest asset is its culture. It is the centerpiece of both tradition and innovation and thus should be celebrated in its many forms. Specifically, India has one of the most fascinating histories out of all the known ancient civilizations. While science and folklore differ on specific number... s, it is well established that Indian culture has been brewing for tens of thousands of years. During this time, over 5 major religions have cited India as their origin and over 30 languages with 2000 dialects have been formed in this region. And so when the founders of iMusti sat down together for the first time to discuss ways to capture such an illustrious history and make it accessible to the entire world, they decided that there was only one logical place to begin. Before there was paper, computers or mobile devices, spoken word was at the forefront of documenting history. Songs would be sung, dances would be performed and stories would be told. The art of communication and cultural documentation was performed not by the eyes but through the heart, soul and voice. Thus, iMusti began as a project to bring together all of India's majestic sounds into one social hub where those interested in hearing, singing and studying the lyricism of South Asia could enjoy and share their enjoyment with others. But as we travelled the globe in search of some of India's most treasured harmonies, we found something else. We found that along with the highly coveted music that has been for years tied up in dusty records and cassette tapes, there were also books written by ancient philosophers, poets and romanticslying dormant in corners of small boutique shops in the heart of cities like Calcutta and Bangalore. It was then that we realized the need to reshape our entire platform to include the famous and highly sought-after literary masterpieces by Indian authors. We created a state of the art, three-dimensional media hub. We hired teams from India and the United States to design ...Read More