HYROAD

HYROAD is a cannabis sales, marketing, and logistics agency based in Monterey, California, dedicated to connecting brands with retailers and consumers throughout the California market. The company provides comprehensive retail sales representation, brand strategy, marketing services, and logistics coordination for a curated portfolio of cannabis br... ands. HYROAD operates with a sales-first mindset, offering deep transparency and accountability to brand partners while maintaining a highly selective portfolio of complementary brands that align strategically. Co-founded by Adam Banke and Steve Podell, who bring a combined 13 plus years of cannabis industry experience along with backgrounds in alcohol beverage companies including MillerCoors, Heineken USA, Gallo, and the Mckenzie River Corp., as well as private equity experience. The founding team has held cannabis leadership roles at companies including Petalfast, Pro Forma Labs, Legion of Bloom, and Grupo Flor. HYROAD represents cannabis brands across multiple product categories including flower, edibles, pre-rolls, concentrates, and vape products, providing end-to-end support from retail strategy development to market execution. The company partners with leading logistics providers to ensure seamless distribution services while shouldering strategic responsibility for their partners' investments, employee livelihoods, and business success. HYROAD's mission is to bring brands and retailers together to meet and grow consumers through expert sales representation, strategic marketing solutions, and operational excellence in the California cannabis marketplace.Read More