Healthy-Finds

When we first started, there was far less of a focus on living healthily in the general community, but thankfully, this perspective has shifted in recent years. Even though consumers know a lot more about health and wellness than they did in the early 2000s, they are often misled into buying "healthy" products from huge multi-national companies tha... t advertise more health benefits than they deliver, by far. When these companies create a new product, they generally focus on its marketability and cost, so they prioritize the appearance of healthiness, but at the lowest cost. Smaller, less widely broadcasted brands are often run by passionate pioneers who put everything they have into creating the greatest product they can. They believe that if they create the healthiest, most desirable product then they will be successful. In other words, if the health pioneer builds it, they will come. Unfortunately, that is not true. Hundreds and hundreds of innovative companies go out of business every year without ever having their target consumers even try their product. Many of these products are great products, but smaller companies simply can't compete against the multi-national corporations' enormous industry monopoly. They don't have the distribution channels, relationships with retailers or deep enough pockets to support their products and get them noticed. Healthy-Finds' mission is to help get those great products into the hands of consumers who would love to try them. We have our wellness team review products to make sure they meet our high standards. We then negotiate with them to offer a special deal for our members to try the product. We also work with our network of health leaders in the social media space to get the word out. We can often get a great new product into the hands of thousands of interested consumers at little to no out of pocket costs to the brand. We believe we can do more to improve the health of our community in this way than by simply continuing to educate consumers on what really is healthy ...Read More