GTB

Highly Engaged Employees

GTB is a precision retail marketing agency founded in 2007, focused on accelerating performance for global brands. As a key entity within WPP's extensive network, GTB drives client growth through a strategic blend of deep insights, creative innovation, and the sophisticated application of data and technology. The agency champions a modern, human-centric approach to marketing, meticulously designed to achieve measurable business outcomes. GTB has established itself as a leader in precision marketing, uniquely combining audience science, localized intelligence, and creative expertise to deliver specialized Precision Retail Marketing offerings. Their philosophy centers on leveraging data and analytics to foster deeper human understanding and connection, anticipating consumer behavior to drive superior results. GTB views data and technology as the most dynamic and creative arenas in contemporary business and retail marketing.

Operating with a significant global presence, GTB manages operations across 35 locations and maintains an employee range of 1,000 - 5,000 professionals. This extensive network supports their mission to inspire action through impactful marketing ideas. Meet GTB's team to discover the professionals dedicated to client success and innovative campaign development. The company reports a substantial revenue of $1.0B, underscoring its considerable market influence and capacity to serve large-scale clients. GTB actively competes within the advertising and marketing industry, engaging with notable competitors such as Y&R, Leo Burnett, and Ogilvy, among others.

GTB's core competencies lie in performance marketing and integrated communication services, where they apply audience science and local market insights to craft effective strategies. Their commitment to marketing innovation is evident in theirView more...