Fondue

Fondue operates a cashback platform designed to fundamentally reshape how retailers approach customer incentives. Rather than relying on traditional pre-purchase discount mechanisms like coupon codes, the platform integrates cashback eligibility directly into the shopping experience, allowing customers to see their rewards potential as they browse... and add items to their cart. This visibility throughout the purchase journey creates a more transparent and engaging transaction process that drives measurable business outcomes. The platform's architecture addresses critical limitations of conventional discount strategies. By delivering rewards post-purchase through customer-selected redemption methods—including store credit, gift cards, cash transfers, and additional options in development—Fondue creates incentives that cannot be aggregated or leaked to discount comparison sites. This structural advantage protects retailer margins while maintaining customer satisfaction. The approach generates higher average order values on initial purchases, improves profitability metrics, and builds stronger long-term customer relationships through increased lifetime value. Fondue's cashback model fundamentally differs from traditional promotional tactics by aligning incentive timing with actual purchase completion rather than pre-purchase decision-making.Read More