Florian Financial Group

Florian Financial Group LLC was founded with the goal of helping to create financial stability and security to provide financial independence for our clients. We provide the most personal service available, thus earning a reputation for excellence in our industry. We believe there are several criteria a reliable advisor should meet. By doing your h... omework, you can help insure you choose someone who will not only protect the assets you have, but help you achieve your retirement and life goals. It's about more than just investment advice. A top-notch advisor should not only have earned a CFP® credential, but he or she should also have a passion for planning and, therefore, be able to provide both financial planning and asset management advice. Whether you need assistance comparing mortgage options, determining insurance needs, saving for college and/or building for retirement, your advisor should be able to assist you, either personally or by referring you to experts in a particular field. At Florian Financial Group, we prepare retirement projections for almost every one of our advisory clients. We also assist in assessing insurance coverage, preparing for college expenses, building a plan for paying off debt and more - all because we believe the best investment decisions are made when the client's big picture is considered. It's about a commitment to serve as fiduciary. A fiduciary manages property for the benefit of another, exercising control over the property and acting in a professional capacity of trust to provide comprehensive and continuous investment advice. Unfortunately, many advisors don't necessarily act in their clients' best interests. Under the SEC's "Merrill Lynch Rule," fee-based advisors at brokerage firms, banks and insurance companies often aren't considered fiduciaries; rather, they are held to a lower suitability standard, meaning they are only required to recommend products that are a "reasonable choice" for their clients. Broker/dealer executives don't want their brokers held to the ...Read More