Fleet Brothers

Meanwhile, Fleet Brothers now operates in Hartfield as an independent affiliate of James River Equipment. As before 2010, Fleet Brothers also continues to operate a satellite parts branch in Tappahannock, separate from James River - Rappahannock. According to John Fleet Jr., owner of Rappahannock Tractor, "As we move forward with this new alignment... we will have more depth of personnel, improved business infrastructure, more service capability, more technology, and more assets to better serve our customers in an ever changing environment." James River - Rappahannock is looking forward to the new merger and working together to better serve its customers, employees and communities in which it does business. This merger further strengthens the organization to fit with James River's slogan, "Here for you, here for life." According to Mark Romer, president of James River Equipment, "We want to be here for our customers for the long haul, and this partnership will allow us to better serve our customers for years to come." Family-owned and operated for over 80 years, James River Equipment has other agriculture locations in western Virginia, North Carolina and South Carolina. The addition of the two new locations brings the total for the new company to 15 agriculture locations. James River Equipment also operates eight John Deere construction locations throughout Virginia and North Carolina.Read More