First Endurance Canada

We both love sports, have a competitive spirit and continually push our limits. We both know what it takes, to push yourself, day after day, toward new accomplishments, the next PB or the finish line. It doesn't matter what your sport is: when you push your body beyond its limits, a good nutrition program is critical. For many athletes, nutrition i... s the one thing standing between them and a new PR and is one of the hardest things to figure out. Our own personal experience with poor nutrition is what lead us to First Endurance long before starting our business here in Canada. As long time, triathletes, marathon runners, 2X Ironman finisher and cyclists, nutrition has always been an issue. Drawing on our experiences, we set out on a quest for the best products, that were easily tolerated, and delivered maximum results. We stumbled upon EFS in a Vancouver bike store and once we started training with EFS there were no gastric issues, no cramping, no sweetness fatigue and we felt great. We found it, our Eureka Moment! Our passion for sports lead us to First Endurance, our experience with the nutrition system lead us to represent the brand in Canada. We are excited to bring First Endurance to Canada and look forward to introducing you to your new training partner. We learned the hard way but you don't have to! First Endurance is a nutrition system that works from start to finish. - Brent and Anita EllisRead More