Factor Eleven

This makes FACTOR ELEVEN the first successful Open Internet alternative to Google and Facebook. Today, FACTOR ELEVEN's local advertising platform supports "Display", "Mobile" and "Video" media channels. Other categories such as "Digital Out of Home" and "Addressable TV" will follow soon. Founded in 2014 by Alexander Anhuth, the company builds on it... s own algorithms, delivers 100% brand safety and complete transparency, and offers products for national and regional campaigns that are billed on a KPI basis. FACTOR ELEVEN is constantly developing its own technology stack to automate and simplify the process from campaign planning to billing. As a result, campaigns can be booked not only in managed but also in self-service by media agencies, resellers or directly by customers in the style of Google and Facebook and via API. More than 90 agencies, advertisers and resellers are successfully working with FACTOR ELEVEN's advertising platform. Thanks to partnerships with agencies and resellers, FACTOR ELEVEN's platform currently processes up to 4,000 simultaneously running campaigns for over 1,000 companies. Customers and partners include well-known companies such as Vodafone, Poco, Group M, 11880, Funke and many more. The company currently employs 70 people and generates annual sales of around 35 million euros. In 2018, FACTOR ELEVEN entered the Austrian market and has also been active in France since 2020. Other markets will follow.Read More