Dynata

Highly Engaged Employees

Dynata, founded in 1977, is a privately held market research and first-party data company headquartered in Shelton, Connecticut. Operating one of the world's largest first-party data platforms, Dynata specializes in delivering insights, activation, and measurement solutions to businesses across diverse industries. The company meticulously collects an extensive library of individual profile attributes through surveys, ensuring precise and trustworthy data for its global clientele. Dynata has developed innovative data services and solutions centered on its core first-party data offering, integrating customer voice throughout the marketing continuum, from initial insights to campaign activation and performance measurement. Its platform supports self-service, managed, and integrated data service models, catering to both consumer and business-to-business research needs. Dynata's extensive client base includes market research firms, media and advertising agencies, publishers, consulting and investment firms, and corporate customers. The company generates approximately $1.05B in revenue and employs between 5,000-10,000 individuals across 43 locations worldwide. Meet Dynata's team to learn more about their leadership and operational structure. Dynata's expertise spans various sectors, providing critical data for strategic decision-making and campaign optimization. The company's commitment to data quality and comprehensive insights positions it as a key player in the market research landscape, enabling clients to understand consumer behavior and market trends effectively. Its services are crucial for businesses seeking to enhance their marketing strategies and measure cross-channel performance with actionable data.