Cycle Gear

Highly Engaged Employees

Cycle Gear, founded in 1974, is the largest and fastest-growing retailer of motorcycle parts and apparel in America. Its core philosophy centers on industry-leading customer service, a principle that has fueled its expansion from a single Northern California store to over 130 locations across 35 states, totaling 143 sites. Cycle Gear meticulously curates and offers the world's best motorcycle brands through its online platform and extensive store network, often becoming the premier retailer for many of these brands. The company's overarching mission, "Fuel America's Passion to Ride," is actualized by providing superior products, competitive pricing, and exceptional customer service, a strategy that has driven sustained growth for decades.

The operational scope of Cycle Gear extends significantly beyond its retail presence. The company actively contributes to the sport's development through grassroots racer support and donations to numerous motorcycle charities. It participates in thousands of motorcycle events and races annually, while also hosting over 1,000 bike nights at its stores nationwide, fostering robust community engagement. Cycle Gear is also a dedicated advocate for rider rights, actively participating in and supporting organizations like the AMA, Blue Ribbon Coalition, Motorcycle Industry Council, and ORBA. Understanding the people driving this extensive operation is key; Meet Cycle Gear's team to learn more about their dedicated staff. The company employs between 1,000-5,000 individuals.

In a competitive market, Cycle Gear contends with major entities such as Harley-Davidson and Fanatics, alongside specialized retailers like RevZilla and J&P Cycles. Its product catalog features essential cycle gear and apparel, serving a broad spectrumView more...