Centennial Group

Centennial Group is a Midwest-based financial services firm founded in 1967 and headquartered in Lansing, Michigan, with over 50 years of continuous operation serving individuals, families, and small to medium-sized businesses. The firm began as a life insurance agency focused on risk protection and has evolved into a comprehensive financial servic... es provider through strategic expansion and the establishment of specialized subsidiaries. In 1990, Centennial Group established Centennial Financial Services as its own Broker-Dealer to address investment needs; in 1996, the firm expanded further by launching Centennial Investment Planning to provide investment advisory services; and in 2007, it entered the employee benefits consulting space by founding Centennial Employee Benefits to serve the small and medium-sized business market. The company's service offerings span life insurance, investment advisory, brokerage services, and employee benefits consulting, enabling it to deliver integrated financial strategies tailored to clients' specific goals and objectives. Guided by five core values that emphasize a client-centered approach, Centennial Group applies its accumulated experience and resources to develop and implement customized financial solutions. The firm's commitment to growth and development has been demonstrated through its ability to adapt and expand its service lines over multiple decades while maintaining strong operational standards. In 2006, seeking enhanced compliance infrastructure as the firm scaled, Centennial Group made the strategic decision to sell its Broker-Dealer and Investment Advisory practices, subsequently transitioning those client relationships to Principal Securities, Inc. in 2013. This evolution reflects the firm's dedication to maintaining the highest standards of service delivery and regulatory compliance while continuing to serve the Midwest financial services market with the same long-term commitment and stability that inspired its namesakethe Centennial Farm House, a symbol of ...Read More