CDK Global

CDK Global, Inc., founded in 2014, is a prominent provider of integrated information technology and digital marketing solutions specifically tailored for the automotive retail industry and other sectors globally. Operating across North America and internationally, the company leverages its expertise in software and technical consulting to deliver comprehensive solutions. CDK Global's offerings automate and streamline critical dealership processes, from initial digital advertising and marketing campaigns to vehicle sales, financing, parts supply, and after-sales service. The company serves approximately 28,000 retail locations and automotive manufacturers, demonstrating a significant footprint in the automotive ecosystem.

With a substantial operational scale, CDK Global employs between 5,000 and 10,000 individuals and maintains a presence across 58 locations worldwide. This extensive network enables the company to support a diverse client base with robust technology services. The team at CDK Global is dedicated to driving innovation within the automotive technology space, offering solutions that enhance efficiency and customer engagement for dealerships. Meet CDK Global's team to learn more about their organizational capabilities and leadership.

CDK Global's product suite includes advanced automotive website platforms and sophisticated digital advertising management tools, designed to optimize original equipment manufacturers' (OEMs) and automotive retailers' advertising expenditures. The company's solutions facilitate seamless integration of data and processes, supporting business transformation for its clients. Generating $2.8B in revenue, CDK Global competes in a dynamic market against key players such as Cox Automotive, Reynolds & Reynolds, and Salesforce, positioning itself as a critical technology partner in the automotive retail value chain.