Boxkik

We think the best communication is just that: Different. Its the story that no one sees until everyone sees it. Like the stooped old man in the park tending an overgrown monument. For decades its been his personal daily tribute to brave US airmen killed in the war. No one knew. Now the world knows and the old man is feted from Westminster to Washin... gton. Or the homeless man stunned at finding a diamond ring shining beside the coins in the cup beside him. Smiling, he simply handed the ring to its distraught owner the next day. Different Perhaps a better question is: what is news? In a world of endless so-called news its hard to tell whats new; whats true and whats different. Ask yourself this: Do you really know what is news? How do we tell the facts from the fake? If we can get past that growing obstacle and were sure a story weve heard really is true, how do we tell it in a way that connects with target audiences? Know how to do all of that and your story your news has no limits. Its the master key to effective communications. The first challenge? How to find those stories. Most are hidden, particularly in business. Only people make successful businesses, yet businesses are usually hopeless at telling their people stories well. They prefer to bury the news, ignoring real talent in the enterprise. Thats where BOXKIK will help. Journalist Tony Maguire set up BOXKIK to help business leaders communicate, coaching thousands in how to handle the media. But now that each of us is a media outlet everyone their own publisher and broadcaster the media landscape is transformed. The result? More scrolling; more images; more stuff; more data but less real information. Less news. And that generally means? No one wants to know. We all have limitless routes to share those stories. But it can be hard to find the right route; to tell the story well. We know what works as a story. We know what makes news. We know how to Make News. Running a business is all about making things people want; finding customers; providing services. ...Read More