Borns

Borns LLC now provides proprietary branding and marketing services including B-searchSM market research and planning; reDiscoverSM brand strategy and development; eDiscoverSM website research, planning, and development; and BrandvertisingSM direct marketing programs. The goal of all of Borns LLC's work is to make the client's sales efforts more pro... ductive. So while Borns LLC's integrated marketing communications programs are creative and memorable, they also generate immediate sales and new customers for the client. Randy Borns cites the example of a Brandvertising program that yielded a client $500,000 worth of new business in a few weeks, when the client's goal was a more modest $200,000 in 12 months. It's a team effort. Randy Borns, founder and principal of Borns LLC, focuses on brand strategy and development services that clarify the client's market position and improve value-perception and awareness. He guides clients through discovery and development of what differentiates their entities and products/services. "We leverage those differentiators in the creation of a brand message," said Borns. "Additional strategies may include renaming the company and/or branding its products or services. The brand concept drives everything we do for a given client, in visual and verbal terms, from websites to direct marketing to collateral systems. "The associates within a brand-driven organization come to understand the brand message as an integral part of the business and to exemplify it," Borns continued. "The characteristics that distinguish the client's company and its offerings become clear to customers and prospects." Cindy Szymas dramatically improves client website traffic through exceptional site architecture and search-optimized components. She creates interfaces that are stimulating, easy to navigate, and coordinated with a variety of other mediums, along with online tools that provide an intimate understanding of site visitors and their interests. Szymas also designs targeted email campaigns that yield ...Read More