BlueDot Strategies

Clients come to BlueDot Strategies with different communications needs. What they all have in common is a desire to do good. BlueDot was founded on the philosophy to leave the world better than how we found it, so to begin the company history with an organization like Gold Star Wives of America (GSW) is nothing short of serendipity. The way we work... is rigorous, highly relational, and designed to get great results. We listen intently, define real needs, align strategic goals to meet those needs, and apply just the right tactics to yield meaningful change. Clients come to BlueDot Strategies with a clear sense of mission. Many also bring a list of tactics they would like to employ. Our first move is to take a step back, listen carefully, and start taking notes. Assessment comes next. We ask questions. We find out what matters most. We become experts in your organization, building confidence all around that our professional opinions about your needs are highly informed and worthy of trust. Strategy is where we live. This is the phase where we clearly define your immediate goals and realign your work with your mission. Audience identification, message development, issue framing, reputation management, strategic communications plans these all happen here. Last, we turn to tactics. These are the tools people often associate with PR: placing op-eds, convening roundtables, meeting with editorial boards, pitching stories. We do all that and more. We employ tactics that we know will make lasting change. BlueDot Strategies is a D.C.-based strategic communications consultancy with insider insights and a global perspective. BlueDot Strategies Lars Anderson is a former Federal Government insider with international communications experience. His vision for BlueDot is not only to offer everything big public relations firms do, but also to bring the best of government and the private sectors together to do good. Lars hands-on work style sets the tone for the BlueDot Strategies team.Read More