9Letters

9Letters is an independent, fully integrated advertising agency based in Vancouver, British Columbia, Canada. Formerly known as Wasserman and Partners, the agency rebranded to 9Letters in September 2025 after 30 years of operation, marking a strategic evolution to reflect significant changes in the marketing landscape and the agency's expanded capa... bilities. The name 9Letters was inspired by eye charts used for vision testing, which use nine letters arranged in different ways to reveal what is missing and bring it into focus, symbolizing the agency's mission to help brands uncover insights and craft messages that cut through market confusion. Headquartered at 107 East 3rd Avenue, Suite 301 in Vancouver, 9Letters operates as British Columbia's largest independent advertising agency, offering comprehensive services in strategy, creative development, media planning and buying, social media content, and production. The agency's client portfolio includes notable organizations such as the BC Nurses Union, Vancity, Dexcom, ICBC, and Encorp Pacific. 9Letters has assembled world-class talent including award-winning Creative Director Neil Shapiro, Director of Strategy Laura McRae, and Director of Social Content Rachael Abram, alongside Partner and VP of Connections Antonella Frustaci and President and Partner Cam Landell. The agency is a proud member of Worldwide Partners, a global network of over 90 independent agencies, and has joined the Clean Creatives movement, committing to refuse work with fossil fuel clients. 9Letters emphasizes strategic clarity, creativity, and data-driven insights to help brands earn attention in an increasingly crowded media landscape by delivering messages that resonate with target audiences.Read More