Bates 141

Structurally, Bates 141 no longer operates in separate business units and this means that clients can expect us to offer ideas based on greater collaboration, co-creation, and more diverse and open-source thinking. The goal is not only to make an impact on brands, but also on bottom lines. Our future direction is shaped by our consumer-to-business... vision. No longer is our role about intrusive messaging, but rather, leveraging consumer control to deliver great entertaining ideas across multiple channels, create unforgettable experiences with the brand, and pull people over the preference line. That has been Bates 141's expertise for many years. It is now our complete focus. Structural initiatives aside, our change is also attitudinal. Our focus is to turn to using the wisdom of the crowd to develop outstanding ideas and create change for brands. We know there is no one authority. No one person has all the answers. Creativity does not come solely from the creative department. Collaboration is the key. Our revolution is not only about the different disciplines working together but also expanding our horizons to create what may seem to be unlikely alliances. Why not involve artists, thinkers, the media itself or consumers in what we do? Millions of potentially great ideas die on the table, strangled by narrow, obsolete thinking about communication channels and message placement. True collaboration brings with it a broad perspective and creates opportunities to get these ideas under the skin of popular culture, where change really happens. As Asian countries move up their value chains, home grown brands and consumers need and want a partner that gets the changing dynamics and is in tune with the intrinsic diversities within Asian countries. We realize that understanding change and what to make of it is a skill that can only be honed by living and breathing change everyday.Read More