Ayton Global Research

Ayton Global Research was founded in 1995 by Sue Ayton to provide consumer trials to the cosmetics and toiletries industry in the UK but has rapidly expanded internationally to service manufacturers, retailers, marketers and entrepreneurs in the global market place. AGR now has two primary business sectors- Food&Drink and Cosmetics&Toiletries, but... it is flexible enough to undertake virtually any consumer research project, irrespective of business sector. AGR has an established global group of over 250,000 trained and extensively profiled volunteers who are simply a click away. Their profiles include socio economic background, race, buying habits and so on, but more importantly includes specific information about their personal preferences, such as where they shop, their eating habits, how much they spend on a specific product and, in many cases, targeted sector buying preferences. We also hold a wealth of information on which store cards they hold. We can tell if our volunteers like own brand as opposed to branded goods, Tesco or Sainsburys and even if they prefer Special K to Crunchy Nut! Benchmarking is a core attribute of the AGR offer. We regularly run comparison trials for market leading brands versus competing products. This facility covers cosmetics and toiletries, all food and drinks products, food supplements, household goods and materials and even extends to baby foods and pet foods. AGR will always produce a panel of volunteers that is specifically designed to meet your bespoke requirements. We will work with you to create the perfect consumer profile for your products and target those volunteers directly, whether it is on a national/international scale, a specific region of the country, a town or simply a post/zip code. AGR's specialist team will advise you on trial design and content according to your aims and objectives: claim substantiation, advertising standards compliance, new product development, benchmark testing, etc. AGR's tried and tested consumer trial system technology allows you to ...Read More