Ask Afrika

Ask Afrika is a decisioneering company that provides the full spectrum of market research services. The company supports the company's clients' decisions through market research facts. Typically, the company's clients' require information around social research and philanthropy, experience measures and consulting and brand dynamics. The company's c... lients operate across various industries, including retail, telecoms, finance, and the public sector. The company offers tailor-made and ready-to-use offerings for all the company's clients regardless of the size of project. Including citizen research, Ask Afrika specialises in brand and customer experience research. The company is well known for creating some of the most useful, go-to industry benchmarks, including the Ask Afrika Orange Index®, the Ask Afrika Icon Brands®, the Ask Afrika Kasi Star Brands and the Target Group Index (TGI). Ask Afrika's knowledge of brands is extensive. The company measure psychographics, service, products, brands and media. The company's data has been used by the majority of the top 50 advertisers and media owners in South Africa for nearly two decades. Social research decisions are required around HIV/Aids and more recently, Covid-19. Educational and early childhood development, fair-trade shopping, media and financial research are some of the areas the company love to work in. NGO's, public- and private sector clients choose to work with the company to get the pulse of the nation. In addition to being brave, agile, vibrant and experimental, the company apply deep thinking to every research project. The company's aim is to be legendary at everything the company do and to make a meaningful impact.Read More