Allen

Cliff Allen began his computer industry career in 1973 when he left the broadcast industry to start his own software company serving the advertising industry with statistical analysis software used to analyze audience rating data. After selling his first company, Mr. Allen worked for United Computing Systems and General Electric Information Service... s Co. in technical, sales, and marketing positions. His accomplishments include: Mr. Allen later established a high-tech advertising/PR firm in 1986 to provide marketing communications services to companies selling software, hardware, electronics, data communications, and telecommunications products. His firm's high-tech clients included Microsoft, IBM, FiberLAN, T3 Technologies, Digital Recorders, and Interpath. His Internet experience began in 1989 when his firm was one of the first marketing consulting companies using the Internet. In 1995 the company's line of Web personalization products was released. In 1999 his company released one of the first personalized e-mail products. Mr. Allen's latest book is One-to-One Web Marketing, 2nd Edition (John Wiley & Sons), co-authored with Deborah Kania and Beth Yaeckel, includes chapters on personalization, databases, and related topics. His first book was Web Catalog Cookbook (John Wiley & Sons), co-authored with Deborah Kania. He writes articles about Web marketing on topics related to personalization, e-mail marketing, marketing databases, and data mining. He has written a weekly column on Precision Marketing for ClickZ.com, as well as articles for other marketing magazines. Mr. Allen helped clients use analytical techniques to improve the effectiveness of their marketing and sales activities, and increase their marketing ROI. Cliff passed away in early 2012 after a year long battle with brain cancer. His gentle, good humor and intelligence are greatly missed, but his legacy is being carried on through his creative work embodied in SureToMeet, an online registration system for event organizers -- and MatchUp, the new ...Read More