Formation
Customer Engagement Platforms · California, United States · 11-50 Employees
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Overview
Headquarters
8732 Melrose Ave, West Hollywood, Califo...Phone Number
(310) 659-3062Website
www.formationsusa.comRevenue
$9.5 MillionIndustry
ZI Rank: 1
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About Formation
Formation helps brands build deeper relationships with every customer, beyond the transaction. Our patented Dynamic Offer Optimization Platform leverages brands' first-party data to automatically generate each customer's offer with the best action and reward and then manages the deployment, measurement and fulfillment of each offer across the marketing stack. Brands that use Formation see 3X revenue lift, 2X more engagement and 10X faster time to market with their offers. Formation powers dynamic offer optimization for some of the world's largest brands, such as United Airlines, Giant Eagle and Smiles.Explore more
Formation Org Chart
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Activity Insights
Formation is experiencing very low activity levels compared to other companies in the Software sector.
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Formation is drawing exceptional interest within the Software industry, suggesting notable developments or strong market momentum, learn more about Formation.
Formation Tech Stack
A closer look at the technologies used by Formation
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Most Recent Scoops
Left Company
Formation has announced that Andrew Nielsen has joined the organization as Head Of Product Marketing. Previously, Nielsen served as Senior Director, Workload & Technical Marketing at VMware, Inc.
Event
will be sponsoring Shoptalk 2020, which will be held March 22-25, 2019 in Las Vegas, NV.
Events
Open Position
Formation is seeking a Controller. (Palo Alto, CA)
Seeking Replacement, Personnel Moves
Event
will be attending the 2019 HR Transform conference, which will be held March 26-28, 2019 in Las Vegas, NV.
Events
Product Launch
Product Launch
Formation News & Media
Formation Releases “Three-Step Offer” Capability
SAN FRANCISCO--(BUSINESS WIRE)--Formation, the Dynamic Offer Platform (DYNO) company, continues to expand its offer library with the announcement and general availability of additional gamified three-step offers. As marketers look to deepen the relationship between brand and customer in the digital world, typical offerings like mass discounts are no longer effective. In the digital marketplace the needs of customers and brands have changed. Customers need to be continually engaged in new and inNew Guide Provides Framework for Creating Continuous, Data-Driven, Dynamic Loyalty Offers
SAN FRANCISCO--(BUSINESS WIRE)--Formation, the machine learning-powered Dynamic Offer Platform (DYNOO) company, today released a comprehensive guide for brands and marketers who want to accelerate their journey from mass offers to continuous, data-driven, dynamic offers. Consumers have too many choices and too little time and in order to capture their loyalty, brands need to implement dynamic offers. The guide provides examples of brands already using dynamic offers to win their verticals, andFormation Survey: Continuous, Data-Driven Personalization Is Critical to Next Phase of Shopper Loyalty
SAN FRANCISCO--(BUSINESS WIRE)--The pandemic has accelerated the evolution of American shopping habits—and the expectation around loyalty programs—according to new survey data released today from Formation, the pioneer in machine learning-powered dynamic offer optimization. The survey of more than 1,000 U.S. adults, conducted by Propeller Insights on behalf of Formation in September 2021, found that while American shoppers clearly value discounts, brand loyalty hinges on more relevant and meaniFormation Secures First Gaming System Patent
SAN FRANCISCO--(BUSINESS WIRE)--Formation, the pioneer in machine learning-powered offer optimization, today announced that it has been awarded a new patent covering its recently launched Dynamic Offer Optimization platform. The “interactive gaming system” patent, published by the U.S. Patent Office as U.S. Patent No. 11,030,636 and awarded in June of 2021, covers all the core methods that have been developed to provide gamified personal offers at scale using machine learning and automation. It
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Formation helps brands build deeper relationships with every customer, beyond the transaction. Our patented Dynamic Offer Optimization Platform leverages brands' first-party data to automatically generate each customer's offer with the best action and reward and then manages the deployment, measurement and fulfillment of each offer across the marke... Read More
