Aftermarket Performance Group

Supported by common warehouse, logistics, IT, finance, and human resources, each of the companies in the APG family go to market independently in their own unique way based on extensive knowledge of their audience and the products they offer. Each company is responsible for every aspect in which they interact with their fellow enthusiasts and custo... mers including merchandising, promotional planning, marketing, website user experience, social media, and customer service. While each company has its own independent leadership, all of the APG companies are characterized by their knowledge and enthusiasm for the segment they serve and the integrity they bring to the job and to the interactions and partnerships with suppliers, customers, and employees. We want to build these partnerships to provide great service to our customers and to help build the industry we all share. APG continues to look for acquisitions of manufacturers, distributors or ecommerce retailers of performance automotive aftermarket products. The benefits that some of the business owners of the businesses APG acquires and partners with was well encapsulated in a letter one Founder and President of one of the recently acquired divisions wrote to his suppliers which said: As my company has grown, I have found that I was unable to spend time on the parts of the business that I enjoy and personally add the value to company operations that as much as I'd like. Instead, I was spending an inordinate amount of my time on support tasks and functions. I decided to accept APG's offer to partner with them which has allowed me to unload a large amount of administrative tasks that ate away so much of my time. Moving forward, myself and the rest of my business will be able to focus more on adding product and content to our site in order to more effectively list and sell your products, all while I keep my finger on the pulse of the performance aftermarket and performance enthusiasts. Our new partnership with APG also allows me to leverage the infrastructure that ...Read More