Advertiser Perceptions Reports
Advertising Networks · New York, United States · 11-50 Employees
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Overview
Headquarters
1120 Avenue of the Americas Fl 4, New Yo...Phone Number
(212) 626-6683Revenue
<$5 MillionIndustry
ZI Rank: 1
Signal Type
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ZI Rank
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About Advertiser Perceptions Reports
Founded in 2002, Advertiser Perceptions is a research-based business intelligence company for the advertising, marketing, and ad technology industries. The company is located in New York City, New York.Explore more
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Advertiser Perceptions Reports Tech Stack
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Advertiser Perceptions Reports News & Media
Go Addressable and Advertiser Perceptions Research Finds Intent to Use Addressable TV Advertising Has Doubled in the Last Two Years; 40% Expect to Spend More on the Channel in 2024
NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, a non-profit trade organization dedicated to raising awareness of and advancing the growth of addressable TV advertising, released new research findings in conjunction with Advertiser Perceptions that captures the growth, usage and adoption of this medium. This latest report is part of a series that has tracked the growth of addressable TV advertising over the last three years. A key takeaway that came out of this round of research wasNew Study Shows Brand-Focused and Performance-Focused Marketers’ Priorities Blur for In-App Campaigns
SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi, a leading provider of monetization and marketing technologies that help businesses fuel growth, today released insights from a joint study with Advertiser Perceptions, the leading provider of research-based strategic market intelligence to the media, advertising, and ad tech industries, demonstrating that brand advertisers are increasingly adopting performance KPIs for their campaigns. When it comes to mobile advertising, actionable business outcomesNew Research from Go Addressable Finds That Nearly Half of Advertisers Said Addressable TV Advertising Played a Role in Their Upfront Negotiations
NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, an industry initiative to advance addressable TV advertising, announced the results of a new study with Advertiser Perceptions that demonstrates how the medium’s role in the upfronts is evolving, signaling a trend of increased usage across the industry. The research found that 47% of advertisers said that addressable TV played a role in their 2023-2024 upfront negotiations. Further, over 80% of those advertisers also said that it was an importanNew Go Addressable and Advertiser Perceptions Research Finds 73% of Advertisers Now Use Addressable TV Advertising
NEW YORK--(BUSINESS WIRE)--Today, Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions released new findings that capture the latest growth, adoption, usage and trajectory for this medium. One noteworthy finding from this latest round of research was the marked growth in the industry’s adoption and usage of this medium. Presently, 73% (or nearly three in four marketers) are using addressable TV, compared to 63% (or nearly two in three marketers)
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Founded in 2002, Advertiser Perceptions is a research-based business intelligence company for the advertising, marketing, and ad technology industries. The company is located in New York City, New York.... Read More
