MarTech Interview with Tate Olinghouse, Chief Revenue Officer at Acxiom
Explore insights from Tate Olinghouse, CRO of Acxiom, on transforming acquisition marketing through data-driven strategies, AI integration, and building consumer trust.
Acxiom
Advertising & Marketing · Arkansas, United States · 2,154 Employees
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About
Headquarters
301 E Dave Ward Dr, Conway, Arkansas, 72032, Un...Phone Number
(888) 322-9466Website
www.acxiom.comRevenue
$732.5 MillionIndustry
Most Recent Scoops
Nov 6 2024
Event
Sep 11 2024
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Who is Acxiom
At Acxiom, We are leaders in helping brands achieve the number one mantra for every business know your customer. For fifty years, weve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business. Were one of the marketing industrys most experienced, respected and forward-thinking leaders. For nearly fifty years, weve helped the worlds best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.Read more
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Most Recent Scoops
Nov 6 2024
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Acxiom News & Media
Acxiom Unveils Top 5 CX Trends for 2025, Highlighting the Power of Human Engagement in an AI-Driven World
CONWAY, Ark.--(BUSINESS WIRE)--Acxiom®, the global leader in customer intelligence and marketing enablement, has released its highly anticipated annual customer experience (CX) trends report, "A Human-Centric Approach to Customer Experience." "AI, automation, and other emerging technologies are changing marketing as we know it, but tech alone can't deliver the deep, personalized experiences customers crave," said Tate Olinghouse, Chief Client Officer at Acxiom. "Our findings reveal that technolSlow AI and cloud technology adoption are holding financial brands back | The Drum
Competition is fierce in financial services, where digital natives are taking the lead. Here, for our finance & utilities focus week, Greg Morton explores how financial services brands can compete.Acxiom and RafterOne Announce Full-Spectrum Salesforce Services Practice
CONWAY, Ark.--(BUSINESS WIRE)--Acxiom, the global leader in customer intelligence and marketing enablement, today announced the integration of RafterOne, a Summit-level Salesforce services provider, into its operations. In an ecosystem powered by AI and data, Acxiom and RafterOne’s combined capabilities and expertise deliver a robust, one-stop shop for all Salesforce needs. For brands looking to maximize their Salesforce investments, this expanded practice stands out by offering: Single-SourceAcxiom Recognized as Leader in Snowflake’s Modern Marketing Data Stack Report
CONWAY, Ark.--(BUSINESS WIRE)--Acxiom®, a global leader in customer intelligence and marketing enablement, today announced that it has been recognized as a leader in the Modern Marketing Data Stack 2025: How Leading Marketers Are Thriving in a World Redefined by AI, Privacy and Data Gravity executed and launched by Snowflake, the AI Data Cloud company. The third annual edition of Snowflake’s Modern Marketing Stack Data report identifies the technologies, tools, and platforms used by Snowflake c
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Frequently Asked Questions Regarding Acxiom
At Acxiom, We are leaders in helping brands achieve the number one mantra for every business know your customer. For fifty years, weve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences th... Read More
