Account Targeting

Find champions. Engage influencers. Win over decision makers.

Leads who are nurtured with targeted content produce a 20% increase in sales opportunities (Aberdeen).

Every organization has stakeholders, gatekeepers and influencers who will determine if their company buys a product or service. ZoomInfo provides access to real-time department structure, personnel hierarchy and contact information across any given organization. With this insight, your team will have everything they need to connect, engage and win desirable accounts.


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END-TO-END ACCOUNT PLANNING & MANAGEMENT

DEVELOP ACCOUNT PLANS

Whether you've already established a list of key accounts to target or you're starting fresh, with ZoomInfo you can get the information you need to build your account-based marketing strategy.

360 ACCOUNT INTELLIGENCE

Stay informed by creating watch lists that provide up-to-date insights and personnel changes within your targeted accounts.

“The level of detail we get from ZoomInfo’s data gives us a better understanding of a client’s organizational structure – which helps us create successful sales strategies geared towards them.”

Pierre Bouchard
Director of Sales, Linkage

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ENGAGE. MEASURE. ACT.

PERSONALIZE PROSPECTING

Access detailed information about prospects, including web mentions, employment and academic history, and even direct access to social network pages.

MEASURE SUCCESS, TAKE ACTION

Is a particular campaign working? Find other contacts within the organization to duplicate its success.

AMPLIFY SUCCESS

Scale your success with workflows that automatically send notifications about prospects who match your best buyers.

Learn how Namely increased contact acquisition velocity by 250% with ZoomInfo.


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SUGGESTED FEATURE

INSIGHTS

ZoomInfo can help you understand trends within your B2B database and uncover new opportunities, expanding your total addressable market.

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More direct dials. More email addresses.

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