CMA's Colonial Chevrolet Employee Directory

CMA's Colonial Chevrolet, established in 1982 as Heritage Chevrolet, operates as part of Carter Myers Automotive, a fourth-generation family and employee-owned automotive dealership business with deep roots in the American automotive industry. The company traces its origins to 1902 when the Myers family founded Stockdell-Myers Hardware Store in dow... ntown Petersburg, Virginia, which was reincorporated in 1924 as Petersburg Motor Company, Inc. under the leadership of H. Carter Myers. Throughout the Great Depression, the business survived due to the strategic financial support of Elizabeth Myers, a Northwestern Insurance representative and sister of the founder, whose shareholding eventually reached 75 percent of the company. Following World War II service in the U.S. Navy, H. Carter Myers, Jr. returned to lead the company through two decades of substantial growth. The third generation of family leadership, H. Carter Myers III, joined the company after graduating from the University of Virginia's McIntire School of Commerce in 1965 and assumed the presidency in 1974, eventually becoming Executive Chairman. His leadership has earned significant industry recognition, including service as Virginia Automotive Dealers Association President in 1995, Chair of the National Automobile Dealers Association in 2002, TIME magazine's 2011 Virginia Dealer of the Year, and the AIADA Lifetime Achievement Award in 2016. The fourth generation of the Myers family joined the company when Liza Myers Borches came aboard in 2003, bringing professional experience from nearly seven years with American Honda and her own University of Virginia McIntire School of Commerce education. In 2009, Liza became the first fourth-generation dealer to serve on the Virginia Automobile Dealers Association board, further cementing the family's commitment to industry leadership and community engagement. CMA's Colonial Chevrolet continues to operate as a respected Chevrolet dealership, leveraging over a century of family business expertise and automotive ...Read More