Borcherding Buick GMC Employee Directory

Borcherding Buick GMC Inc is an automotive dealership specializing in new and pre-owned Buick and GMC vehicles, serving customers seeking quality trucks and passenger cars with transparent, customer-focused service. Located at Kings Auto Mall, the dealership operates a full-service facility that handles sales, financing, and maintenance for all veh... icle makes and models, positioning itself as a comprehensive automotive destination. The company distinguishes itself through a commitment to streamlined purchasing processes designed to respect customer time and financial interests, leveraging current market pricing technology and competitive incentive information to enable informed buying decisions. Borcherding's service model emphasizes data security, clear written documentation, and personalized vehicle matching through its CarFinder tool, which alerts customers when inventory matching their specifications arrives. The dealership's operational philosophy centers on three core valuesTrust, Communication, and Actionprinciples the company has maintained since its establishment four decades ago. A comprehensive facility renovation completed in 2014 enhanced the customer experience by modernizing the showroom and service areas at the Kings Auto Mall location. The sales team provides interactive directions, detailed contact information, and test drive scheduling to facilitate customer engagement, while the service department supports long-term vehicle ownership regardless of manufacturer. Borcherding positions itself as a relationship-oriented dealer committed to customer loyalty across individual buyers, families, and referral networks, with staff trained to identify vehicles aligned with specific customer needs rather than pursuing transactional sales. The dealership's integrated approachcombining transparent pricing, comprehensive service capabilities, and customer-first operationsappeals to buyers in the region seeking reliability and accountability from their automotive provider.Read More