Adeal Employee Directory

Adeal was established in July 1976 as an importer and distributor of photographic accessories. It soon became evident that small photographic accessories and consumables, which had played an important part in the establishment of the Company, would not be enough to support continued strong growth. A decision was then taken to seek photographic and... video hardware products from quality brand manufacturers throughout the world. These brands were selected to fit the philosophy of top quality, market leading brands at competitive prices and supported by outstanding customer service. Famous international brands such as Leica (1991), Print File (2000), Hoya (2002) and Samsung Cameras (2002), Delsey (2003), StormCase (2005) and Tokina lenses (2006) have been added to the product line over the last fifteen years. These provided support for Hama, various accessory brands and Adeal's own brand - Inca which was created in 1982. Inca is now a leading brand in its own right. Products such as camera and video bags, tripods, batteries for video camcorder & digital still cameras, battery chargers and accessories are drawn together under the now high profile Inca label. These products are strongly marketed and sold throughout Australia by our highly regarded team of sales professionals. In 2003 Adeal purchased Kayell Marketing and products such as Manfrotto, Gitzo, IFF, Klame and Superior joined the other fine products in the Adeal range. The Adeal sales team operates in all states of Australia and is supported by a state-of-the-art warehouse, a sophisticated computer system and an internal team of skilled individuals committed to customer service. Adeal has established a reputation for reliability, integrity and customer service across Australia, which is the envy of our competitors and the delight of our customers. Adeal is widely acknowledged as a leader in the marketing and distribution of photographic, video, digital, optical and battery products. We service almost every retail photographic, professional photographic, ...Read More